Manager, Marketing Promotions

This is an exciting opportunity to join a brand that has delivered consistent campaigns that drive conversations and capture the audience's attention in today's challenging world of communications. In addition to marketing our core insurance categories, we are also investing in digitalisation and constantly looking at ways to strengthen the relationship between our customers and us by using the latest technological capabilities.

The role of marketing promotions plays a critical role in the Strategic Marketing team to drive promotional campaigns to support business growth. The incumbent will have the opportunity to inject new ideas for promotion strategies and tactics to drive breakthroughs in the execution.

Responsibilities:

• Plan and support the launch of consumer promotions to drive business goals.
• Work closely with the business team and deep dive into data insights to develop a sound business case and provide recommendations on promotion mechanics to achieve business goals.
• Develop a promotion strategy and calendar to optimise efficiency in driving sales, with regular tracking of sales performance and the ability to drive action plans and make key decisions to pivot and optimise promotions to achieve business targets.
• Work with external creative and/or internal designers to conceptualise and develop breakthrough creative, and support end-to-end campaign execution.
• Plan and optimise the monthly and quarterly promotions calendar, based on insights and performance of the promotions and provide recommendations on promotion mechanics and flight of promotions.
• Work with stakeholders to ensure that promotion mechanics are set up, tested and displayed correctly to ensure content accuracy.
• Work with stakeholders to ensure system readiness and enhancements to deliver the campaign requirements, and conduct user testing for the promotion system.
• Work with Legal and Compliance to ensure compliance with regulations.
• Ability to oversee multiple projects independently and competently with a keen eye for detail.
• Track and update budgets, timelines, and stakeholder approvals.
• Monitor the campaign performance using various metrics and prepare post-campaign analysis.
• Monitor competitors' promotions on an ongoing basis to ensure that to maintain competitive offerings.
• Handling of administrative matters related to campaigns, including gift and voucher management, appeals management, procurement, and budget tracking.

Requirements:

• Degree in marketing/business or any related discipline
• At least 7 years of product marketing or promotion marketing experience in the insurance industry
• Team lead experience is required
• Proven track record of solid project management skills, delivering projects within deadlines and budgets
• Ability to analyse sales data and consumer trends to understand the behaviour of customers, translating them into actionable inputs for marketing promotions.
• A portfolio that has demonstrated a keen understanding and proper application of marketing concepts and processes, with a proven track record of launching successful programs that have contributed to revenue growth
• Experience with responsibility for accurate campaign set up, user testing, issue resolution and enhancements with the technical team
• Copywriting, excellent communication skills and critical thinking
• Meticulous with a keen eye for numbers and details