Business Development Manager
5 days ago
- Be accountable for achieving online sales targets
- Expand portfolio for B2B2C Learning Experience Platform (LXP)
- Drive awareness and uptake through roadshows, enterprise events, and direct engagement with individual learners.
- Work closely with the Marketing team and appointed agencies to conceptualise, brief, and execute impactful campaigns that drive traffic, conversions, and subscription growth.
- Propose and manage creative assets, ensuring campaign effectiveness and alignment with brand guidelines.
- Collaborate with Brands & Communications to plan and deliver monthly social media content to build consistent awareness of LXP.
- Analyse sales funnel metrics and campaign performance data to recommend and implement optimizations.
- Provide regular reports and insights to management on sales performance and campaign ROI.
- Partner with internal tech teams to brief in campaign requirements, coordinate system enhancements, and manage change requests that support sales and customer experience.
- Manage customer enquiries, issues, and escalations from individual learners using the LXP app and website.
- Ensure a smooth and supportive learner journey to maximize satisfaction and retention.
Requirements:
- Minimum 5 years of experience in Learning & Development (L&D), continuing education, or a related domain
- At least 2 years of direct experience in partnership development.
- Proven ability to lead contract negotiation processes and manage contract lifecycle in collaboration with legal team.
- Strong project management and cross-functional collaboration skills; comfortable working across teams (Product, Tech, Marketing, Legal, Sales etc).
- Exceptional communication, stakeholder management, and interpersonal skills.
- Strong problem-solving ability with a results-oriented and strategic mindset.
- Platform or APP experience a bonus
- Ability to take ownership and drive partnership initiatives from proposal to execution.
- Comfortable in a fast-paced, dynamic environment and able to manage multiple projects simultaneously.
- Proficient in Microsoft Excel and PowerPoint presentations
- Experience in marketing and communications is a plus
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