Marketing Executive

2 weeks ago

Senoko, Singapore Mr Popiah Pte Ltd Full time $40,000 - $80,000 per year

We are seeking a creative and driven Marketing Executive to join our team. You will be responsible for developing and executing 360° marketing strategies to grow our brand presence across online and offline channels. This role covers digital marketing, paid ads, e-commerce management, retail marketing, events, and product launches.

Key Responsibilities:

1. Campaign & Brand Management

  • Plan and execute 360° marketing campaigns to support brand awareness and sales.
  • Assist in product launches, seasonal campaigns, and trade promotions.
  • Liaise with the design team to develop posters, ads, and social media assets.
  • Work with internal teams (sales, operations, production) to align marketing activities.

2. Digital Marketing & E-Commerce

  • Manage and update e-commerce platforms (Shopee, TikTok Shop, Lazada, website).
  • Ensure timely product listings, promotional banners, and affiliate connections.
  • Oversee company website content, ensuring regular updates and SEO optimization.
  • Create engaging content for social media (TikTok, Instagram, Facebook, Xiaohongshu, etc.).
  • Plan and run digital advertising campaigns across Meta, Google, and TikTok Ads.
  • Manage influencer marketing and seeding campaigns.

3. Retail & Trade Marketing

  • Coordinate supermarket and minimart promotions, point-of-sale (POS) materials, and in-store activations.
  • Support merchandisers and promoters with campaign execution.
  • Liaise with external partners and agencies for promotions and events.

4. Events & Activation

  • Plan and manage marketing events, roadshows, and sampling activities.
  • Coordinate logistics and marketing materials for events.
  • Track and report event performance.

5. Reporting & Analysis

  • Monitor campaign effectiveness and prepare marketing performance reports.
  • Research market trends, competitor activities, and consumer insights to improve campaigns.

6. Ad-Hoc & Support Duties

  • Handle any ad-hoc marketing or administrative tasks as assigned by management.

Requirements:

  • Diploma/Degree in Marketing, Communications, Business, or related field.
  • At least 1–3 years of marketing experience, preferably in FMCG or food industry.
  • Strong knowledge of Meta Ads Manager, Google Ads, and TikTok Ads.
  • Familiar with e-commerce and retail marketing.
  • Excellent communication, project management, and multitasking skills.
  • Proactive, creative, and able to work independently in a fast-paced environment.
  • Proficiency in Canva/Photoshop, social media tools, and e-commerce platforms is an advantage.

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