Regional Sales Director, SE Asia

Duties & Responsibilities:

Sales & Commercial Strategy

• Develop and execute the national sales strategy aligned with regional goals and market dynamics.
• Identify and grow business opportunities across all healthcare segments in ASEAN  / South East Asia region.
• Lead execution of new product launches and go-to-market initiatives.

Distributor Management

• Build, manage, and optimize a strong distributor network across ASEAN  / South East Asia region.
• Set clear expectations, sales targets, and performance standards for distributors.
• Conduct regular business reviews, performance evaluations, and joint field visits with distributors.
• Support training, onboarding, and capability-building for distributor sales teams.
• Evaluate market coverage and recommend transitions between distributor and direct models if needed.

Key Account Management & Clinical Engagement

• Lead the Key Account Strategy for major hospitals, including full solution (department and whole-house) conversions.
• Engage senior decision-makers, including hospital administration and clinical leadership, to position Masimo's full technology suite (SET, rainbow SET, Root, etc.).
• Conduct product demonstrations, evaluations, and clinical in-servicing.

Sales Team Leadership

• Lead, mentor, and develop a high-performing local sales team.
• Align internal team efforts with distributor activities to ensure unified market approach.
• Drive high performance through coaching, mentoring, succession planning, and clear goal-setting.
• Promote a collaborative culture aligned with Masimo's values and high ethical standards

Customer & Stakeholder Engagement

• Develop strong relationships with key customers, KOLs, and institutional buyers.
• Engage with both private and public sector stakeholders (including Ministry of Health).
• Oversee strategic account management and contract negotiations.

Market Intelligence & Reporting

• Monitor market trends, competitor activities, pricing dynamics, and healthcare policy.
• Provide regular insights and reports to regional leadership.
• Ensure all distributor and internal activities comply with regulatory and ethical standards.
• Must be able to travel frequently across the ASEAN region (up to 70%).

Cross-Functional Collaboration

• Collaborate with internal teams (regulatory, legal, finance, operations, and marketing) to support business success and ensure compliance.
• Coordinate with global departments to streamline business practices and align execution across geographies.

Minimum & Preferred Qualifications and Experience:  

Minimum Qualifications:

• 10+ years of experience in medical device sales or healthcare technology, with at least 5 years in a leadership or key account role.
• Demonstrated success managing distributor networks and/or direct sales teams in South East Asia.
• Strong understanding of both public and private healthcare systems, regulatory frameworks, and tendering processes in the ASEAN region.
• Experience engaging with senior hospital administration and government stakeholders.
• Proven track record in sales planning, execution, and exceeding revenue targets.
• Skilled trainer and leader capable of developing and inspiring high-performing teams.
• Strong background in new business development and strategic account management.
• Experience working in both large multinational structures and agile startup environments.

Preferred Qualifications:

• Experience in supporting key distributors and managing key accounts.
• Strong understanding of anesthesia, critical care, and hospital automation solutions in the region.
• Familiarity with surgical workflows and mechanically ventilated patient management.
• Experience with Point-of-Care Hemoglobin Testing solutions will be an advantage.

Education:

Bachelor's degree in Biomedical Engineering, Nursing, Life Sciences, or Business Administration (is a strong advantage).