Trade Marketing

7 hours ago

Singapore CJ SE ASIA Full time $60,000 - $80,000 per year

COMPANY DESCRIPTION

Our company is a well-known Korean conglomerate. With a well-established history, our businesses have grown extensively and focus on 4 key areas - Food and Food services, Bio and pharmaceuticals, Retail and logistics, and Entertainment and media.

CJ SE Asia Pte Ltd is responsible for Food and Food Services and Business Development in Singapore. we import and wholesale Korean Pre-packed food in Singapore, and It also has a 'Bibigo Kitchen' (Delivery to only Korean Restaurants).

Currently, CJ Group is expanding its footprints worldwide to create a global lifestyle where people can enjoy CJ content, products, and services in their everyday lives. CJ SE Asia Pte Ltd is a significant post for expanding business in South East Asia.

DESIGNATION : [CJ SE Asia] Trade Marketing & NPD Executive

RESPONSIBILITIES

  • Plan and execute trade marketing activities to support sales objectives, including in-store promotions, sampling, roadshows, and product launches across various channels.

  • Coordinate New Product Development (NPD) project timelines and launches, ensuring smooth communication with CJ headquarters and regional stakeholders for approvals, product readiness, and on-time delivery.

  • Track and report NPD project progress, ensuring launch milestones are met and updates are clearly communicated across internal teams.

  • Liaise with external vendors, creative agencies, and activation partners for promotional events, sampling, and campaign execution.

  • Work closely with modern trade, general trade, and food service channels to ensure strong product visibility and brand consistency.

  • Maintain strong relationships with retail partners, securing shelf space, activation opportunities, and promotional visibility.

  • Support the creation of marketing materials, including in-store displays, POSM (Point-of-Sale Materials), and digital collaterals that reflect CJ Foods' brand identity.

  • Monitor competitors' trade marketing activities and category trends to identify growth opportunities and improvement areas.

  • Conduct post-campaign evaluations and ROI analysis, providing actionable insights for future campaigns.

  • Assist in promotion budgeting and sample inventory planning for trade marketing and product launch programs.

QUALIFICATIONS

  • Diploma/Degree in Marketing, Business, or related field.
  • 1-3 years of experience in trade marketing, sales support, or FMCG (experience in food & beverage preferred).
  • Strong product knowledge and passion for Korean food culture.
  • Possess strong analytical and problem-solving skills
  • Good organizational and communication skills, with the ability to coordinate multiple projects.
  • Proactive, detail-oriented, and able to work independently as well as in a team.
  • Proficient in MS Office (Excel, PowerPoint); data analysis experience is an advantage.

OTHER INFORMATION

Annual Leave: 14 days, add 1 day every 2 years capped at 22 days

AWS and Variable Bonus (subject to individual and company's performance) provided

Group Insurance

$400 flexicash per year (for medical claims/health screening/dental)

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