E-commerce and Marketing Manager

Position Summary

The E-commerce and Marketing Manager will lead the Marketing & Communications (Marcom) function of the company, responsible for all branding, marketing, digital, e-commerce, and public relation initiatives. This role involves building and leading a new local Marcom team, while also managing and collaborating with the established offshore team to ensure seamless delivery of campaigns. The E-commerce and Marketing Manager will develop and implement strategies that strengthen brand equity, drive sales growth, and enhance customer engagement across all customer touchpoints.

Key Responsibilities

1. Leadership & Team Building

• Establish, mentor, and grow a high-performing local Marcom team.
• Lead and manage the offshore team, ensuring strong alignment and collaboration across both groups.
• Set clear KPIs, provide coaching, and conduct regular performance reviews.
• Foster an innovative, collaborative, and performance-driven team culture.

2. Strategic Planning & Brand Management

• Design, implement, and review the company's annual marketing plan and budgets.
• Drive brand consistency across all channels including e-commerce, retail, events, and corporate communications.
• Continually evaluate and adjust strategies to respond to changing market conditions and consumer behavior.
• Safeguard and elevate the brand image through effective messaging and positioning.

3. Marketing Campaigns & Promotions

• Plan and oversee seasonal and annual marketing campaigns (e.g., Valentine's Day, Christmas, Chinese New Year).
• Coordinate product catalogs, campaign shoots, creative mock-ups, and production.
• Oversee development of collaterals across print, online, social, and outdoor media.
• Partner with external agencies, vendors, and media to deliver impactful campaigns.

4. Digital, E-commerce & Performance Marketing

• Lead all e-commerce marketing initiatives including campaign launches, promotions, and online merchandising.
• Manage performance marketing across channels (Google Ads, Meta, TikTok) and ensure ROI.
• Drive SEO, SEM, CRM, and email marketing strategies to expand reach and improve conversions.
• Execute interactive marketing campaigns to increase website traffic, subscriptions, and customer loyalty.
• Stay ahead of market and technology trends, piloting innovations to keep the brand competitive.

5. Public Relations & Media

• Develop and execute public relation campaigns to enhance brand visibility and credibility.
• Manage media relations, press releases, media kits, and event coverage.
• Cultivate strong relationships with journalists, partners, and influencers.

6. Cross-Functional Collaboration

• Work closely with Product Development to align product launches with brand stories.
• Coordinate with Operations, Retail, and Corporate Affairs to ensure promotional efforts are well-executed.
• Support corporate partnerships and joint campaigns as needed.

Requirements

• Degree in Mass Communication, Marketing, Business, or related discipline.
• At least 6–8 years of relevant experience, with 2–3 years in a managerial capacity.
• Proven experience in building and managing teams (including local and offshore).
• Strong background in marketing strategy, branding, digital, and e-commerce marketing.
• Solid track record in public relation and media engagement.
• Experience in planning and managing budgets.
• Excellent communication and copywriting skills; able to deliver compelling messages.
• Hands-on and execution-driven — willing and able to get involved in the day-to-day marketing tasks (campaign setup, content reviews, copywriting, design approvals, and reporting), not just high-level planning.
• Proactive, creative, and practical problem-solver with strong organizational skills.
• Able to work under pressure and meet tight deadlines in a fast-paced environment.
• A relationship builder, team player, and self-starter with high energy and drive.

What We Offer

• An opportunity to build and shape a new local Marcom team while leading collaboration with offshore colleagues.
• A dynamic environment in one of Singapore's leading floral and gifting brands.
• The chance to lead high-impact campaigns across both digital and traditional channels, with full ownership of e-commerce marketing.
• Exposure to diverse business units (retail, operations, product development).
• Career development opportunities in marketing leadership and brand strategy.

Ready to advance your career and make a significant impact? Apply now by sending your resume stating your experience, qualification, current & expected salary via QUICK APPLY

We thank all applicants for their interest; however, we regret that only shortlisted candidates will be notified.