Senior Marketing Executive

4 days ago

Bugis, Singapore APBA TG Human Resource Pte Ltd Full time $60,000 - $120,000 per year

The Senior Marketing Executive will support all aspects of event marketing , ensuring the effective execution of multi-channel campaigns and delivering clear promotional messaging.

Key responsibilities include:

  • Marketing Campaigns: Plan, execute, and monitor multi-channel marketing campaigns across platforms such as email, social media, Public Relations, digital advertising, and traditional media to attract visitors, delegates, sponsors, and exhibitors.
  • Content Creation: Develop and manage marketing collateral, including brochures, advertisements, website content, and digital assets, ensuring consistency in branding and messaging.
  • Digital & Social Media: Oversee social media strategies and schedules, create engaging posts, manage analytics, and collaborate with agencies to enhance digital presence.
  • Website Management: Maintain event websites with up-to-date content and optimise user experience through SEO improvements and third-party integrations.
  • Email Marketing: Design and schedule targeted email campaigns, analyse performance metrics, and implement strategies to improve engagement.
  • Data Management: Manage data segmentation to support targeted communications and identify new data sources to fill gaps.
  • Vendor Coordination: Liaise with external vendors such as designers, website developers, registration, databuild and media agencies to ensure timely delivery of quality materials.
  • Onsite Support: Provide hands-on support during events to ensure smooth execution of marketing-related activities.
  • Reporting & Analysis: Track campaign performance, analyse results, and provide actionable insights to refine future strategies.

Qualifications and Skills:

  • Minimum 1-year of marketing experience in B2B exhibition or media marketing.
  • Basic knowledge of digital marketing, including social media, online advertising, and SEO.
  • Experience managing databases for targeted direct marketing campaigns.
  • Proficiency in MS Office Suite (Word, Outlook, Excel).
  • Strong organisational skills with the ability to manage multiple vendors and tasks efficiently.
  • Collaborative mindset and ability to work effectively within cross-functional teams.
  • Adaptability to take on new tasks and respond to changes in event planning and execution.
  • Excellent interpersonal and communication skills for engaging with stakeholders at all levels.
  • Strong negotiation and relationship-building abilities.
  • High attention to detail, ensuring accuracy in all deliverables

We regret that only shortlisted candidate's will be contacted for a further discussion regarding the job role.

EA Personnel (Chai Timolty)

EA Reg: R1331005

APBA TG Human Resources Pte Ltd

EA License: 14C7275

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