Digital Marketing Manager

12 hours ago

Bugis, Singapore OG Pte Ltd Full time $60,000 - $120,000 per year

Key Responsibilities

1. Strategy & Planning

  • Develop and execute a comprehensive digital marketing strategy aligned with business goals (both in-store and online).
  • Plan and manage digital campaigns across all channels including search, display, social media, email, and affiliates.
  • Identify growth opportunities and emerging digital trends in the retail sector.

2. Campaign Management

  • Oversee day-to-day execution of marketing campaigns to drive traffic, conversions, and brand engagement.
  • Manage digital advertising budgets and ensure ROI optimization.
  • Coordinate with creative teams for ad design, landing pages, and promotional content.

3. Social Media & Content Marketing

  • Manage social media strategy across platforms (Facebook, Instagram, Tiktok etc.).
  • Create and curate engaging content to drive community growth and brand loyalty.
  • Oversee influencer collaborations and user-generated content campaigns.

4. E-commerce & Website Optimization

  • Work closely with the e-commerce team to ensure product listings, SEO, and UX are optimized.
  • Monitor website analytics and conversion funnels to enhance customer experience.

5. Email & CRM Marketing

  • Develop email marketing campaigns for promotions, loyalty programs, and personalized offers.
  • Manage customer segmentation and lifecycle marketing initiatives.

6. Analytics & Reporting

  • Track KPIs such as website traffic, conversions, customer acquisition cost, and ROI.
  • Generate performance reports and insights to support data-driven decision-making.

7. Team Leadership & Collaboration

  • Lead and mentor the digital marketing team.
  • Collaborate with in-store operations, merchandising, and visual marketing teams to ensure consistent messaging across all channels.

Job Requirements

Drive our retail brand's online presence and sales Lead digital campaigns, social media, and e-commerce initiatives to attract shoppers, boost engagement, and grow both online and in-store revenue.

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Good verbal and written communication skills in English and Mandarin to engage with target customers and external partners.
  • Proven experience in digital marketing, preferably in retail or e-commerce.
  • Strong understanding of SEO/SEM, Google Ads, Meta Ads Manager, and Google Analytics.
  • Excellent analytical, project management, and communication skills.
  • Creative thinker with a results-oriented mindset.

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