Senior Manager, Destination Experience

Company description:

Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.

RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit

Job description:

Job Summary

The Senior Manager, Destination Experience is a key role responsible for driving the creative evolution of the resort's brand identity and experiences. With a strong emphasis on ideation, storytelling, and visual execution, this role oversees high-impact projects and ensures the brand remains relevant, resonant, and future-ready. This role involves collaborating across departments managing brand experiences, and ensuring consistency in all branding efforts to elevate the brand's market position and reputation. This role bridges strategic brand thinking with hands-on creative leadership.

Key Responsibilities

Creative Strategy & Brand Evolution

• Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and

crafting narratives that play a pivotal role in driving brand awareness and business growth.

• Support the Brand Refresh initiative, shaping the resort's future-facing identity and positioning.

• Develop and implement the Brand Guide, ensuring clarity, consistency, and creative excellence across all touchpoints.

• Review and redefine evergreen brand assets, ensuring they reflect the refreshed brand and are adaptable across platforms.

Project Oversight & Execution

• Oversee all direct report projects, providing strategic direction, creative input, and quality assurance.

• Manage key initiatives including but not limited to:

• Hoarding: Design and messaging for high-visibility brand installations.

• Entertainment: Creative development of branded guest experiences.

• Partnerships: Ensure brand alignment in co-branded activations.

Stakeholder Collaboration

• Work closely with internal teams, external agencies, and vendors to bring brand concepts to life. Build strong relationships with key stakeholders to ensure alignment and success of branding initiatives.

• Support the team in aligning creative outputs with broader brand strategy and business goals.

Creative Leadership & Team Development

• Mentor and guide team members, fostering innovation and excellence.

• Champion a culture of creativity, collaboration, and continuous improvement.

Success Metrics:

• Delivery of a refreshed and consistent brand identity embraced across the resort.

• Ability to activate brand guide that empowers consistent execution.

• High-impact creative assets and experiences that elevate brand perception.

• Effective oversight of direct report projects with measurable outcomes.

Required Qualifications

• Bachelor's degree in Branding, Marketing, Design, or a related field.

• Minimally 5 years of experience in brand strategy, creative direction, or experiential marketing.

Required Skills

• Strong portfolio demonstrating brand development, creative leadership, and storytelling.

• Proven ability to lead multi-disciplinary projects with strategic and creative impact.

• Excellent communication, presentation, and stakeholder engagement skills.

• Hospitality, luxury, or lifestyle industry experience preferred.