Marketing Executive/Senior Executive

3 days ago

Orchard, Singapore YTL Starhill Global Property Management Pte Ltd Full time $90,000 - $120,000 per year

Responsibilities:

  • Conceptualize, plan, develop and implement various marketing strategies, promotional initiatives/campaigns and advertising programs to effectively position the Company/malls in maximizing returns and exposure from the various media.
  • Involvement and management of marketing activities, including developing strategic and tactical marketing plans / programs, tenants' relation programmes, attracting shopper traffic and driving tenants' sales turnover.
  • Solicit sponsorship and collaborate with event partners.
  • Perform GTO/sales data analysis and footfall trends.
  • Possess a strong understanding of digital and social media marketing and maintain an impressive social media profile.
  • Coordinate with tenants, creative and media agencies, events companies, contractors, and CRM system providers to ensure smooth promotion and event management.
  • Formulate and be responsible for implementing CRM action plans to achieve member acquisition, retention, and active rate.
  • Create and analyse reports on CRM campaigns, extract valuable insights on shoppers' behaviours and trends, and suggest data-based recommendations.
  • Engage and establish positive tenant relations to ensure retention of quality tenants.
  • Responsible for MCST revenue generation through the mall's promotional spaces and advertising spaces.
  • Handle corporate communications and media relations pertaining to property management matters.

Requirements:

  • Diploma/Degree with relevant brand marketing or retail mall marketing experience.
  • Deep knowledge of different digital capabilities and use of social media platforms to engage stakeholders not limiting to shoppers and tenants.
  • Experience in media planning, event management CRM management and execution of marketing campaigns.
  • Creative marketer with ideas and ability to think out of the box.
  • Meticulous attention to details with good analytical and numerical skills.
  • Analytical, tech-savvy, and able to work in a fast-paced environment.
  • Able to communicate effectively with good written skill and have strong inter-personal skills.

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