Manager, Regional Loyalty Strategy

3 days ago

Singapore Business Strategy Full time $90,000 - $120,000 per year

Get to Know the Team

The Regional Loyalty Strategy team sits within Grab's Marketing organisation, overseeing consumer loyalty across Grab's business verticals, markets and broader ecosystem. Its primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV), and profitability for the organisation.

Get to Know the Role

You will report to the Head of Regional Loyalty Strategy. In this role, you will work together with regional stakeholders to:

  • Structure and manage well-loved loyalty programs (e.g. GrabUnlimited, GrabRewards)
  • Shape consumer behaviour – e.g. incentivising LTV-uplifting transactions/behaviours, driving adoption of new features/products
  • Incorporate and leverage Grab's wider ecosystem and strategic partners

Your primary stakeholders will be the regional business verticals and regional product teams. This role is based onsite in our One North, Singapore office.

The Critical Tasks You Will Perform

  • Upstream strategy of loyalty levers, based on the desired objectives and an understanding of Grab's business verticals.
  • Develop an understanding of our consumers' behaviour based on user research and observed consumer data. Translate these into applicable insights that improve the desired outcomes of our loyalty levers.
  • Communicate the business strategy and value proposition of loyalty plans to regional business verticals and regional product teams. Collaborate with regional stakeholders to bring loyalty's plans to live.
  • Test insights and validate them through rapid experimentation and deployment, work with product and in-market teams to translate validated insights into scaled-up, deployed solutions.

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