Consumer Loyalty Champion

3 days ago


Singapore beBeeStrategy Full time $90,000 - $120,000
Drive Consumer Loyalty

Regional Loyalty Strategy Manager role at a leading tech company. This position sits in the Marketing organisation, overseeing consumer loyalty across business verticals, markets and ecosystem.

The primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV) and profitability for the organisation.

Key Responsibilities:
  • Develop upstream strategy of loyalty levers based on desired objectives and understanding of business verticals.
  • Translate user research and observed consumer data into applicable insights that improve desired outcomes of loyalty levers.
  • Communicate business strategy and value proposition of loyalty plans to regional business verticals and product teams.
  • Collaborate with regional stakeholders to bring loyalty's plans to life.
Qualifications and Skills:
  • Bachelor's degree or above in relevant field – e.g., Business Administration, Economics, Engineering, Finance.
  • At least 5 years of work experience in relevant fields – e.g., management consulting, strategy, business intelligence, analytics.
  • Comfortable drawing insights from complex data sets.
  • Identify big-picture cause-and-effects and deep-dive into complex problems.
  • Define clear goals, formulate hypotheses and leverage available resources to design and implement creative solutions.
  • Proficient in English, both written and verbal, with ability to present, debate and influence.
Benefits:
  • Term Life Insurance and comprehensive Medical Insurance.
  • FlexWork arrangements such as differentiated hours.
  • Love-all-Serve-all (LASA) volunteering leave.
  • Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.


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