In-house Marketing SEO

22 hours ago

Central Region, Singapore Kathryn Stanford Consulting Pte Ltd Full time $60,000 - $180,000 per year
In-House SEO & Organic Marketing Specialist

Kathryn Stanford Consulting (KSC)

Location: Singapore

Kathryn Stanford Consulting (KSC) is a leading professional services firm committed to raising the standards of transparency, trust, and performance in the legal and advocacy sector.

We are seeking a results-driven SEO and Organic Marketing Specialist to join our in-house Marketing and Communications team. In this role, you'll lead the development and optimisation of KSC's digital presence across our brands — with a focus on search visibility, organic content strategy, and audience engagement.

This position is ideal for someone passionate about content-driven growth, digital storytelling, and SEO within a regulated, professional environment.

Key Responsibilities

1. SEO & Organic Growth Strategy

  • Develop and implement KSC's SEO roadmap across websites, blogs, and landing pages.
  • Conduct keyword research, competitor analysis, and content audits to identify organic growth opportunities.
  • Optimise web copy, meta content, and site structure to improve visibility and conversion.
  • Track and report on search performance, implementing data-led improvements.

2. Content Marketing & Thought Leadership

  • Manage and maintain a unified content calendar across all KSC entities.
  • Collaborate with internal subject-matter experts to produce SEO-aligned articles, case studies, and white papers.
  • Develop organic content that positions KSC as a thought leader in veterans' law, advocacy, and professional services.
  • Align messaging with KSC's tone of voice and brand ethics.

3. Social Media & Community Engagement

  • Oversee KSC's social media platforms (LinkedIn, Facebook, X, etc.) with a focus on engagement and professional credibility.
  • Build and manage organic campaigns promoting education, reform, and advocacy awareness.
  • Engage with veteran and professional communities online to increase brand trust and visibility.

4. Analytics & Reporting

  • Use tools such as Google Analytics, Search Console, and SEMrush to monitor traffic, ranking, and engagement.
  • Produce monthly performance reports with actionable insights and recommendations.
  • Run A/B testing and data-driven content optimisation to refine digital strategy.

5. Cross-Functional Collaboration

  • Work closely with the CEO, Legal, and Operations teams to align marketing initiatives with corporate strategy.
  • Support new service launches, reform campaigns, and media releases through optimised content and organic promotion.
Requirements
  • Bachelor's degree in Marketing, Communications, Media, or a related field.
  • 3–5 years' experience in SEO, content marketing, or digital strategy — with at least 1–2 years in a legal firm, consulting agency, or similar professional services environment.
  • Demonstrated success improving organic visibility and engagement for regulated or reputation-sensitive brands.
  • Strong command of SEO best practices, content optimisation, and keyword research.
  • Excellent writing and editing skills with a professional, compliant tone.
  • Hands-on experience with SEO and analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush, or similar).
  • Self-motivated, detail-oriented, and thrives in a fast-paced, purpose-driven team.
  • Understanding of veterans' affairs, public policy, or legal advocacy is advantageous.
Why Join KSC
  • Be part of a mission-driven organisation improving outcomes for Australian veterans.
  • Shape the digital voice of a fast-growing legal and advocacy brand.
  • Work within a supportive, professional team that values ethics, creativity, and impact.
  • Competitive remuneration, hybrid working flexibility, and career progression opportunities.

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