Executive / Senior Executive, Marketing

Job Purpose

We are looking for a proactive and creative individual to lead educator outreach and marketing efforts for AHG's programmes and festivals.

This role involves building strong relationships with schools, crafting targeted communications, and coordinating event-related marketing and production. You will play a key role in driving attendance and engagement from the education sector.

Duties and Responsibilities

Educator Outreach & Engagement

• Lead the planning, development, and execution of educator outreach strategies with the primary objective of ensuring schools, teachers, and education networks are not only aware of, but also actively attend AHG's programmes and festivals.
• Build and maintain strong, long-term relationships with educators and educational institutions, serving as the main liaison to promote and facilitate participation in events and activities.
• Organise and manage educator briefings and information sessions to introduce upcoming programmes and festivals, address queries, and encourage group bookings or class participation.
• Proactively follow up with educators and schools to confirm attendance, provide logistical support, and gather feedback to improve future engagement.
• Organise and manage educator briefings and information sessions to introduce upcoming programmes and festivals, address queries, and encourage group bookings or class participation.

Marketing & Communications

• Develop and deliver targeted communications that clearly articulate the value and relevance of programmes and festivals, with a call to action for attendance and involvement.
• Support the creation of marketing materials and digital content specifically designed to drive educator and school attendance.
• Support the management of engaging web content that aligns with AHG's brand strategy, addressing the needs and interests of diverse stakeholders.

Event & Production Coordination

• Assist in the management and coordination of high-volume production requirements, including delivery of artwork, ticketing and programme/festival related collaterals, video production, corporate gifts, creative assets for digital and offline advertising, and event branding for various formats.
• Work closely with in-house designers and external vendors to ensure timely and high-quality delivery of creative assets and event materials.

Data & Reporting

• Maintain an up-to-date database of educator contacts, outreach interactions, and attendance records, ensuring timely follow-up and relationship management.
• Assist with compilation of reports, presentation slides and tracking of KPIs.

Cross-functional Collaboration

• Collaborate with internal teams to ensure outreach efforts are aligned with organisational objectives and that educator needs are considered in event planning.
• Carry out any other duties and responsibilities as assigned by AHG Management to support overall team effectiveness and project outcomes.

Qualifications

Educational qualifications

• Degree/ Diploma in Marketing, Mass Communications or any relevant field

Experience

• Minimum 4 years of experience in Marketing, Communications, or Branding within a fast-paced environment

• Hands-on experience in:

• Crafting tailored & compelling marketing messages for different channels/platforms that resonate with distinct audience segments.

• Stakeholder & marketing campaign management.
• Website management & development.

Skills

• Attention to detail, with excellent time management and planning skills, able to manage multiple tasks and projects simultaneously.
• Demonstrates a creative eye and strong writing skills, with the ability to adapt writing style and content to suit different contexts; being effectively bilingual is an advantage.
• Good teamwork, communications and stakeholder management skills are essential.
• Positive, cheerful, and willing to learn.
• Proactive, driven, and able to take initiative.
• An understanding of the latest trends in the industry.
• Professional approach to time, costs and deadlines
• Basic Photoshop/ Illustrator & video editing is an advantage