Marketing Manager, SEA

4 days ago

Tampines East Region, Singapore DFI Retail Group Full time $60,000 - $120,000 per year

About Us

Established in 1972, Guardian Health & Beauty is Singapore's Number 1 Health and Beauty retailer. With more than 124 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers' health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today's customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the "Click & Collect" services. For more information, please visit Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

The Role

The Marketing Manager will be responsible for building and growing the DFI Health & Beauty Direct Business, developing and executing brand marketing and communications strategies for assigned portfolio brands. The ideal candidate will drive brand growth through effective planning, cross-functional collaboration, and market execution excellence.

Is this your next challenge in Marketing / Retail?

Growth DFI Direct Business

  • Develop and implement marketing strategies for DFI Health & Beauty Direct Business portfolio brands in Hong Kong, Macau, Singapore, Malaysia, Indonesia, Vietnam, Brunei, driving awareness, conversion and loyalty
  • Collaborate with sales and operation team and internal stakeholders to ensure marketing efforts align with business objectives
  • Manage marketing budget and allocate effectively to achieve brands objectives

Brand Marketing

  • Initiate and implement 360 strategic marketing plan across channels, including digital, print and social media
  • Collaborate and interact with brand principals to algin on marketing strategies, share best practices and localize content
  • Manage marketing agencies to deliver brands marketing objectives
  • Plan and coordinate participation in events, roadshows, and other on-ground marketing initiatives to increase brand visibility and consumer outreach
  • Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize performance
  • Conceptualize and execute consumer engagement programs and loyalty initiatives to build long-term brand affinity and retention
  • Work with sales & operations to develop online offer, enhance product visibility, and improve digital customer experience

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