CRM Manager

21 hours ago

Central Region, Singapore Private Advertiser Full time $90,000 - $120,000 per year

Job Description

STRATEGY

  • Own, develop and manage the CRM ecosystem to build long-term relationships with consumers and to grow the loyalty programme database and sales return in strict accordance with Central guidelines and local requirements. Ensure alignment with the new luxury CRM & customer engagement approach with excellence across all communications touchpoints.
  • Develop market specific plans based on business needs to increase retention of existing customers database. Manages and controls fiscal year budget.

IMPLEMENTATION / FULFILMENT

  • Lead plans, organize, implement and monitor fiscal year member communications calendar through traditional / digital means.
  • Plans, organizes, implements and monitors the fulfillment of the Company CRM programs, including event management of different scales autonomously.
  • Ensure local requests are a focused priority in the newsletter calendar.
  • Own plans, organize, implement and monitor the fulfilment of membership benefits.
  • Maximize B2B2C collaborations to re-ignite and drive loyalty benefits for members.
  • Develops and implements effective campaigns to achieve the following KPIs.

drive acquisition and retention.

increase Value Per Ticket (Price Per Ticket / Price Per Purchase).

maintain active sales share.

enhance customer satisfaction.

improve loyalty through tier system.

  • Identify areas of improvements within Central CRM programs to drive performance and improve the customer's issues and challenges.
  • Receive feedback from retail teams monthly retail meeting forums and facilitate improvements.

EVENT / PROJECT MANAGEMENT

  • Lead plans and implement events, programs and activities for the Club members of various scales
  • Drive members exclusive events to increase acquisition and reinforce new brand codes
  • Manage highest quality event experience delivery and operations

ANALYSIS

  • Manage regular data analysis to understand consumer behaviour and translate it into effective campaign plans.
  • Recommend ways to finetune monthly reports with strong emphasis on learnings, business implications and improvement areas.
  • Proactively share knowledge of access and supports wider team with these reports.
  • Evaluates central initiatives and strategies and provides structured feedback and recommendations to central.
  • Compiles competitor activities report i.e. Point of Purchase CRM events, promotions trend and loyalty activities.
  • Support any ad hoc projects which may be assigned for development from time to time.

CLIENTELLING

  • Support and cultivate very important client evolution, curate client journey with a targeted approach that continually engages customers.
  • Work closely with retail team to understand the needs of very important client.

Job Requirement

  • Bachelor's degree in Business, Marketing, or a related field.
  • 5–7 years of professional experience, preferably in consumer-focused industries or CRM-driven roles.
  • Strong business acumen with proven ability to drive impactful decisions.
  • Passionate about CRM and delivering exceptional customer experiences.
  • A keen eye for detail with the ability to ensure accuracy and consistency.
  • Excellent interpersonal and communication skills to collaborate effectively across teams and with stakeholders.
  • Proficiency in local language(s) (written and spoken) is mandatory; English fluency is required.

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