Brand Communication

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview:

Brand Communication & Innovation Executive Popeyes APAC will be responsible for partnering with internal and external stakeholders in the planning and execution of regional marketing priorities. You will support in analyzing data, building brand strategies, consumer research, and project management in the APAC region. You will collaborate closely with cross-functional teams including sales, R&D, procurement, QA, external agencies, suppliers and franchisee partners.

Candidates should have a good understanding of marketing communication & execution that drives brand love, awareness, and consideration. Bringing a combination of solid project management, communication, and time management skills, along with the ability to collaboratively work cross-functionally, is critical to this role's success.

The role is based out of Singapore and requires 5 days per week office presence. Travel within the APAC region might be required.

Start date – February 2026

Your roles and responsibilities:

• Lead marketing research with external agency partners to strengthen brand communications, innovations and guest experience.
• Analyze brand health tracker of top APAC markets and identify opportunities to strengthen Popeyes brand funnel.
• Assess quality of marketing communications and codify best practices to guide franchisee partners on excellent execution of local marketing campaigns.
• Support planning and execution of local marketing plans for top Popeyes APAC markets, which includes concept ideation and testing, evaluating creatives through a strategic lens, and providing clear feedback to marketing agencies/ franchisee partners.
• Manage required day-to-day tasks related to marketing plans including coordinating with franchisee partners, marketing agencies, and internal key stakeholders.
• Be the guardian of brand guidelines and facilitate compliance in creative assets across markets. Manage, protect and champion the brand positioning, voice, identity and promise.
• Lead analysis on business / sales data to identify innovation opportunities in the region, and share recommendations that are relevant and actionable for local markets.
• Collaborate with internal (i.e. marketing analytics, field sales) and external stakeholders (i.e. suppliers, research agencies) in the development and launch of new Popeyes products for the APAC region, including initial concept development, consumer research, market launch and performance monitoring.
• Codify best practices and guide franchisee teams on product innovation, product standards, and consumer testing.
• Coordinate cross-functional alignment with internal partners (e.g. Operations, Supply Chain, Quality Assurance) and work with external suppliers and agencies to test products, bring these to market or resolve issues with existing products.
• Collect & analyze product performance data and synthesize learnings post launch.

Your skills and experience:

• At least bachelor's degree, preferably in Business/Marketing.
• 1-4 years of experience in consumer-facing marketing field. Experience in FMCG/F&B companies or QSR industry will be a plus.

• Experience in consumer data analytics, statistics and media execution will be a plus.

• Solid problem solving and analytical thinking skills to find meaningful insights.

• Project management experience, with high levels of ownership.
• Highly organized with ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline.
• Strong interpersonal skills with the ability to influence variety of stakeholders and audiences such as internal partners, master franchisees, agencies and vendors.
• Proficiency in English; 2nd Asian language (i.e. Mandarin) will be a plus.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.