Brand Communications Manager

1 week ago

Singapore PEDRO GROUP PTE. LTD. Full time

**JOB PURPOSE**

The Brand Communications Manager are the guardians of the brand and will be responsible for ensuring that the products, services and product lines that fall under the brand are continually enhanced to resonate with current and potential customers.

He/She will strategize and/or lead brand and creative team in planning, development and direction to increase brand awareness, deliver engaging content, and create value and performance of the brand via the brand experience and products. He/she is also responsible for the development of the team.

**RESPONSIBILITES**

**BRAND**

**Drive Brand Management Strategies**
- Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
- Translate brand elements into plans and go to market strategies

**Drive Brand Communication and Public Relations**
- Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media

**Corporate Identify Management**
- Maintain brand integrity across all company marketing initiatives and communications and manage category performance
- Develop and ensure that brand governance are strictly adhered
- Oversee new and ongoing market and advertising activities

**Product Marketing Management**
- Identify actionable insights such as fashion trends, data, competitor’s media performance, and marketing trends
- Optimize range planning to meet customer and business demands such as matrix allocation, drop planning, concept alignment
- Collaborate directional guide for stakeholders such as developing creative assets, product information, buying presentation and buyers brief

**CREATIVE**

**Drive Creative Direction**
- Design campaigns for creative direction, and bridge aesthetic in accordance to brand governance
- Develop and drive creation of playbooks, guides and content development on platforms for internal and external stakeholders
- Direct creative content, campaigns concept and copywriting

**Analytical Skills**
- Strategic and analytical skills with the ability to interpret data from various sources and offer creative solutions
- Manage Budget, Strategize Team’s Development and any Ad-hoc project assigned

**KNOWLEDGE AND SKILLS**
- Marketing, Mass Communication degree or equivalent is a plus
- Preferable with at least 3 to 5 years’ experience in the fashion industry is a plus
- Proficient in Microsoft Office
- Confident, enthusiastic and a talent in story telling
- Strong verbal land written communication skills are required
- Pleasant disposition with excellent interpersonal skills
- Organized in campaign management and detail oriented
- Passionate in events planning
- Knowledge in social media marketing and CRM is a bonus
- Experience with complex data environments, analytics platforms such as Google Analytics is a bonus
- Interest in luxury/fashion, art and design

  • IMPACT! BRAND COMMUNICATIONS PTE. LTD.

    2 weeks ago

    Singapore IMPACT! BRAND COMMUNICATIONS PTE. LTD. Full time

    Roles & Responsibilities Company Description IMPACT! Brand Communications is a digital marketing agency, focused on the B2B, technology and healthcare sectors. Through our specialisations in digital strategy, content marketing,

  • Brand Manager

    1 day ago

    Singapore AD.WRIGHT COMMUNICATIONS PTE LTD Full time

    Responsibilities - Brand Audit and Analysis, Brand Communications, Brand Management, Marketing Campaign, Media Planning & Buying. - Meet with clients to take detailed briefs and clarify the specific requirements of each project - Develop comprehensive project plans to be shared with clients as well as other staff members - Be the primary point of contact for...

  • Manager, Brand

    2 weeks ago

    Singapore Surbana Jurong Private Limited Full time

    Key Responsibilities: Strategic Communications & Thought Leadership - Lead and implement strategic communications plans that align with business objectives and strengthen brand positioning. - Develop and drive thought leadership initiatives, crafting insightful articles and supporting practice leaders at speaking engagements and events. - Provide...

  • Manager, Brand

    2 weeks ago

    Singapore SAA Architects Pte Ltd Full time

    A career at SAA gives you the opportunity to be part of a team that makes a real difference to people’s lives; creating places and spaces that form meaningful experiences in the way people connect with their communities. From the moment of ideation to the exhilaration of creation, you will be amongst passionate and talented colleagues from around the...

  • Brand Ambassador

    7 days ago

    Singapore Boutique Brand Collective Singapore Full time

    Boutique Brand Collective Singapore is a leading premium boutique spirit importer and distributor that specializes in the finest boutique cocktail and super luxury spirits from aperitifs and liqueurs through to world leading fine whiskies and tequilas. We are a collective of inquisitive bar industry spirits experts whose objective is to accelerate the growth...

  • Brand & Communications Manager

    17 hours ago

    Singapore Lendela Full time $80,000 - $120,000 per year

    About LendelaFounded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending...

  • Brand Communication

    16 hours ago

    Singapore Popeyes Full time $80,000 - $120,000 per year

    Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120...

  • Manager, Brand Marketing

    1 week ago

    Singapore BANYAN TREE MARKETING GROUP PTE. LTD. Full time

    **Overview** Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 12 global brands,...

  • Marketing Specialist

    5 days ago

    Singapore IMPACT! BRAND COMMUNICATIONS PTE. LTD. Full time

    **Company Description** IMPACT! Brand Communications is a digital marketing agency, focused on the B2B, technology and healthcare sectors. Through our specialisations in digital strategy, content marketing, account-based marketing (ABM) and B2B demand generation, we build integrated programmes that deliver revenue growth. Connect with us on LinkedIn as we...

  • Public Relations Executive

    2 weeks ago

    Singapore IMPACT! BRAND COMMUNICATIONS PTE. LTD. Full time

    **Company Description** - IMPACT! Brand Communications is a full-service marketing agency, focused on the B2B, technology, financial services and healthcare sectors. Through our specialisations in integrated marketing and communications, we build programmes and campaigns that deliver revenue growth.Connect with us on LinkedIn as we share the latest updates...