Marketing Manager

2 days ago

West Region, Singapore SESTO ROBOTICS PTE. LTD. Full time $80,000 - $120,000 per year
Role Overview

The Marketing Manager will be responsible for planning, executing, and optimizing marketing initiatives that target enterprise customers, industry partners, and channel networks. This is a hands-on role that combines strategic thinking with tactical execution, requiring deep understanding of B2B marketing and an ability to translate technical solutions into compelling business value.

Key Responsibilities

  • Strategy & Planning

  • Develop and implement a comprehensive marketing strategy aligned with company goals and sales priorities.

  • Define target markets, customer personas, and positioning for mobile robotics products.

  • Demand Generation & Campaigns

  • Lead integrated campaigns across digital, events, and content marketing to drive qualified leads.

  • Manage marketing automation and CRM systems to support lead nurturing and conversion.

  • Content & Thought Leadership

  • Create compelling content (case studies, whitepapers, blogs, videos) that communicates the business value of mobile robotics.

  • Partner with technical teams to simplify complex product capabilities into market-ready messaging.

  • Brand & Communications

  • Strengthen the company's brand presence across digital channels, industry events, and trade shows.

  • Manage public relations, media relations, and industry analyst engagement to position the company as an industry leader.

  • Partnership & Sales Enablement

  • Collaborate with sales to provide marketing materials, pitch decks, and ROI calculators tailored to customer needs.

  • Support channel and ecosystem partners with co-marketing initiatives.

  • Analytics & Optimization

  • Monitor, analyze, and report on marketing campaign effectiveness and ROI.

  • Continuously optimize marketing activities based on data-driven insights.
Qualifications
  • Bachelor's degree in Marketing, Business, Engineering, or related field (MBA a plus).
  • 5+ years of experience in B2B marketing, preferably in robotics, automation, industrial technology, or SaaS.
  • Proven track record in demand generation, digital marketing, and brand building in a high-growth environment.
  • Strong communication and storytelling skills with the ability to tailor messaging to technical and executive audiences.
  • Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
  • Ability to thrive in a fast-paced, entrepreneurial, and cross-functional environment.
Why Join Us?
  • Opportunity to shape the marketing strategy of a fast-scaling robotics innovator.
  • Work at the intersection of advanced technology and real-world business transformation.
  • Collaborative, forward-thinking culture with global growth opportunities.

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