Senior Executive, Social Media Marketing

2 weeks ago

Tai Seng, Singapore KFCPizza Hut Singapore Full time $60,000 - $80,000 per year

Job Summary

Pizza Hut Singapore is seeking a dynamic Senior Marketing Executive (Social Media) to lead our social media strategy and enhance brand presence across digital platforms. The role involves creating engaging content, managing campaigns, and driving customer engagement to support business growth.

Key Responsibilities

  • Develop and execute social media strategies across platforms (e.g., Instagram, Facebook, TikTok, Twitter) to increase brand awareness and engagement.

  • Create, curate, and manage high-quality, on-brand content (visuals, videos, captions) tailored to Singapore's market.

  • Plan and manage social media campaigns, including paid ads, influencer collaborations, and promotions.

  • Analyze campaign performance using analytics tools (e.g., Google Analytics, Sprout Social) and provide actionable insights.

  • Monitor social media trends, competitor activities, and customer feedback to refine strategies.

  • Collaborate with cross-functional teams (e.g., marketing, operations, creative) to align campaigns with business objectives.

  • Manage social media budgets and optimize ad spend for maximum ROI.

  • Ensure brand consistency in tone, voice, and messaging across all social media channels.

  • Stay updated on digital marketing trends and propose innovative ideas to enhance Pizza Hut's online presence.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.

  • Minimum 3-5 years of experience in social media marketing, preferably in F&B or retail.

  • Proven track record of managing successful social media campaigns with measurable results.

  • Strong knowledge of social media platforms, tools, and analytics (e.g., Meta Business Suite, Hootsuite).

  • Excellent content creation skills, including copywriting and basic graphic design (e.g., Canva, Adobe Creative Suite).

  • Familiarity with Singapore's market trends, consumer behavior, and cultural nuances.

  • Strong project management skills and ability to work under tight deadlines.

  • Creative, data-driven, and customer-focused mindset.

  • Excellent communication and teamwork skills.

Preferred Qualifications

  • Experience with influencer marketing and partnerships in Singapore.

  • Knowledge of SEO, SEM, and digital advertising.

  • Familiarity with video editing tools (e.g., Adobe Premiere, CapCut).

Why Join Pizza Hut Singapore?

  • Be part of a globally recognized brand with a strong presence in Singapore.

  • Opportunity to drive impactful marketing initiatives in a fast-paced, dynamic environment.

  • Collaborative and inclusive team culture with growth opportunities.

  • Competitive salary and benefits package.

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