Brand Manager

2 days ago

North Region, Singapore Shortcutx Pte. Ltd. Full time $90,000 - $120,000 per year

We are looking for a Brand Manager (Creative & Marketing) to lead our brand's creative direction and marketing activities. You will oversee all creative assets from videos and posters to social media content while ensuring the brand stays consistent, professional, and impactful. This person will manage the creative team, drive new campaign ideas, and align all marketing and creative work with the overall business vision.

Key Responsibilities

  • Lead the overall creative and marketing direction of the brand, driving fresh ideas and bold campaigns.
  • Conceptualize and bring to life innovative ideas for product launches, brand activations, and campaigns.
  • Shape and uphold a strong brand identity, ensuring consistency across all platforms and touch points.
  • Oversee the production of impactful marketing assets (videos, posters, social media content, packaging).
  • Safeguard brand guidelines — fonts, colors, tone of voice, and visuals to deliver a cohesive brand experience.
  • Plan and execute high-performing marketing campaigns across digital, social, and offline channels.
  • Stay ahead of trends and competitors, introducing best practices to keep the brand relevant and inspiring.
  • Curate and elevate the brand's social presence (Instagram, TikTok, etc.) with aesthetic and engaging content.
  • Lead, mentor, and inspire the creative/marketing team, ensuring smooth workflows, timely delivery, and top-quality outputs.
  • Align all business units and sub-brands under one cohesive brand vision.
  • Collaborate closely with the CEO, sharing insights, creative strategies, and recommendations for brand growth.

Requirements

  • At least 5 years of experience in branding, creative, or marketing.
  • Strong creative eye with portfolio of content/campaigns.
  • Excellent English communication (written & spoken).
  • Experience leading a creative/marketing team.
  • Proficient in design/creative tools (Canva, Adobe, illustrator, Capcut etc.).
  • Strong understanding of social media and brand aesthetics.

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