Assistant Product Manager

4 days ago

Central Region, Singapore Pigeon Singapore Pte Ltd Full time $90,000 - $120,000 per year

Responsibilities:

Take leadership in the creation, planning, and execution of regional product strategies for assigned categories, driving achievement of the company's overall business objectives across Southeast Asia, Oceania, Middle East, and other key markets.

Product & Portfolio Management

  • Lead the full spectrum of product planning responsibilities: consumer insights, market sizing, new product pipeline development, and go-to-market strategies to deliver growth across multiple markets.
  • Develop a long-term innovation roadmap (3–5 years) for assigned categories, balancing core product renewals and new innovations.
  • Analyze sales, marketing, and research data to optimize the regional portfolio, rationalize SKUs, and identify whitespace opportunities.

Product Innovation / Project Management

  • Integrate consumer insights, concept testing, and HUTs into product development to ensure consumer relevance and market success.
  • Analyze industry and competitive trends to refine product features and strengthen differentiation in the region.
  • Collaborate with R&D on packaging and product design, ensuring technical feasibility, functional performance, and brand consistency.
  • Ensure product concepts, formulations, and claims meet regional regulatory and certification requirements.
  • Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule.

Marketing Communication

  • Provide clear product briefs and topline direction to the Brand and Digital Marketing team, aligning on positioning, key messages, and launch objectives.
  • Work closely with the team to review and guide deliverables (creative assets, regional toolkits, activation materials) to ensure consistency with product strategy and market needs.
  • Collaborate cross-functionally to cascade communication toolkits for regional adaptation and execution.

Requirements:

  • Minimum bachelor's degree in a business-related function.
  • At least 3 years of experience in brand/product management, preferably with regional or NPD exposure in FMCG or related industries.
  • Strong strategic planning and analytical skills to identify opportunities and translate them into actionable innovation roadmaps.
  • Strong project management and organizational skills, capable of driving multiple regional projects under tight deadlines.
  • Exposure to market research and tracking data (e.g., Nielsen, Euromonitor) to guide portfolio and innovation decisions.
  • Excellent communication and presentation skills to influence stakeholders across functions and markets.
  • Independent and proactive team player with creativity and passion for product innovation.

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