CRM Systems, Senior Executive

6 days ago

Central Region, Singapore SHAKE SHACK SINGAPORE JEWEL PTE. LTD. Full time $60,000 - $120,000 per year

Responsibilities:

App Experience & Development

  • Partner with external vendors to plan, test, and implement new UI/UX improvements and features that elevate the user journey.
  • Conduct regular audits of the app to identify gaps and opportunities for optimization.

Market Research & Strategy

  • Stay updated on industry trends, competitor apps, and CRM/loyalty program best practices.
  • Provide insights and recommendations to strengthen app performance, adoption, and retention.

Operations & Troubleshooting

  • Act as the primary point of contact for app-related issues raised by users and internal teams.
  • Troubleshoot and coordinate solutions with vendors to ensure timely resolution and minimal disruption.

Campaign Management

  • Support setup, testing, and execution of marketing and CRM campaigns within the app.
  • Collaborate with the marketing team to track performance, generate reports, and optimize future activations.

Data Analysis & Reporting

  • Monitor and analyze user behavior, campaign performance, and sales trends within the app.
  • Generate timely reports and actionable insights to guide marketing strategies and business decisions.
  • Work with cross-functional teams to improve campaign effectiveness and app engagement based on data-driven findings.

Requirements:

  • Degree/Diploma in Information Technology, Business Analytics, Marketing, or a related field.
  • Minimum 2 years of experience in CRM systems management and data analysis.
  • Confident working with CRM platforms.
  • Strong attention to detail with a passion for solving problems and improving processes.
  • Excellent communication skills, able to bridge marketing needs with technical solutions.

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