
Senior Executive
7 days ago
Job Responsibilities
- Execute loyalty campaigns, strategic partnerships and promotions (e.g., point multipliers, tier upgrades, special events, travel, lifestyle, or merchant partners)
- Execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) for the loyalty ecosystem
- Plan rewards catalogs and ensure a seamless redemption experience for members
- Monitor program effectiveness and prepare reports on member engagements, redemptions, and campaign success
- Perform cohort analysis, drive insights for ongoing program refinement, and analyze customer behavior and segment performance
- Support and test loyalty system enhancements, app updates, or campaign set-ups
- Execution of activities and functions with various supporting departments on guest retention
- Perform all duties in compliance with the relevant Regulatory Authority and other statutory requirements, department and company policies, standard operation procedures, internal controls and service standards
Job Requirements
- Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
- Diploma/Degree in marketing, Business Administration, or a related field
- Minimum of 3 years' experience in loyalty marketing, or CRM or related field
- Prior experience in partnership engagement is a plus
- Proficiency with CRM systems and digital marketing platforms is desirable
- Ability to work effectively under pressure and manage multiple projects with tight deadlines
- Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
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