FMCG Operations Manager

5 days ago

Central Region, Singapore Private Advertiser Full time $90,000 - $120,000 per year

We are seeking a highly motivated and results-driven Operations Manager to oversee the daily operations of our merchandising and activation teams. This role ensures flawless execution at the store level while also driving excellence in spacebuys, roadshows, and sampling programs. The ideal candidate has strong leadership skills, a deep understanding of FMCG retail dynamics, and proven experience in managing large field teams of merchandisers and promoters.

Key Responsibilities:

1) Team Management & Leadership

  • Lead, coach, and manage a team of 25-30 merchandisers and promoters across islandwide
  • Develop clear KPIs and ensure accountability through regular reviews and market audits.
  • Recruit, train, and retain top merchandising and promoter talent.

2) Retail Execution & Compliance

  • Ensure planogram compliance, product availability, and in-store visibility standards.
  • Drive flawless execution of spacebuys, promotions, and point-of-sale materials.
  • Conduct regular store checks to ensure trade marketing activities are properly executed.

3) Promotions & Activation Execution

  • Plan, coordinate, and execute roadshows, GWP programs, and promoter-led sampling activities.
  • Manage promoter schedules, training, and performance to ensure engaging consumer experiences.
  • Ensure promotional inventory and premiums are well-managed and accounted for.

4) Operational Excellence

  • Oversee daily field operations, route planning, and resource allocation.
  • Implement productivity tools, trackers, and reporting systems to drive efficiency.
  • Manage merchandising and activation spacebuy budgets effectively, optimizing cost-to-serve.

Qualifications & Requirements:

  • Minimum 3 years of FMCG operations/merchandising/activation experience, with at least 3 years in a managerial role.
  • Strong experience in managing both merchandising operations and consumer-facing activations (roadshows, GWP, sampling, promoters).
  • Proven track record in people management, retail execution, and promotional event delivery for MT customers, esp FairPrice
  • Collaborates closely with merchandisers and actively provides hands-on support in merchandising when needed
  • Proficient in MS Office; experience with field force/activation management tools is a must.

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