Channel Marketing Manager

2 days ago


East Region, Singapore Excelgames Interactive Pte Ltd Full time

Job Description

Developing marketing strategies, coordinating campaigns, managing budgets, analysing market trends, collaborating with cross-functional team, and fostering relationships with publishers, channel partners, media outlets and influencers. This Marketing role plays a crucial role in driving awareness, user acquisition, and overall success in the competitive gaming industry.

· Conceptualising and executing of Marketing Budget Plan for Exclusive Distributed Titles

· Fostering, building and maintain relationships with Channel Partners

· Print Vendor's Management

· Advertising expertise in ATL and BTL

· Media handling

· Retail insights and keeping up with market trends

· Managing of artwork coordination- between publisher (external) and design team (internal)

· Collaborating with the Sales Team to determine the marketing budget for each Channel Partner (budget allocation)

· Preparation of artwork files packages for upcoming launch titles

· Collating and preparation of marketing reports

· Setting up and maintain corporate social media accounts

· Compliance support (IMDA)

· Events coordination calendar (release titles and important gaming events)

· Archiving of all marketing activities



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