Sr Marketing Manager Emerging Markets

2 weeks ago

Singapore SALT TALENT SEARCH PTE. LTD. Full time $120,000 - $180,000 per year

Reporting to the Head of Emerging Markets you'll play a crucial role in executing the Emerging Markets strategy. You'll be responsible for implementing marketing campaigns, managing a small team of marketing specialists, and collaborating with internal and external partners to drive growth in key Emerging Markets regions.

What you'll do

  • Execute the end-to-end marketing strategy for assigned Emerging Markets, with particular focus on acquisition marketing.

  • Adapt global marketing initiatives to local market needs while maintaining brand consistency

  • Leverage owned and earned media, as well as strategic partnerships, to drive growth in markets where we adopt a predominantly reverse enquiry model

  • Manage and develop a team of marketing specialists focused on Emerging Markets in APAC

  • Collaborate with internal teams and external agencies to ensure effective marketing execution

  • Monitor campaign performance, analyse results, and make data-driven recommendations for optimization

  • Manage marketing budgets efficiently, ensuring maximum ROI

  • Ensure all marketing materials comply with regulatory requirements in

respective markets

Who we're looking for?

You're a strategic thinker with a passion for Emerging Markets and a deep understanding of digital marketing in APAC.

You have experience in acquisition marketing and know how to adapt a campaigns to improve ROI.

You have excellent leadership skills and a track record of delivering successful marketing campaigns in a B2C environment.

You're comfortable working in a fast-paced, entrepreneurial culture and have a keen eye for innovation and continuous improvement.

What you'll need for this role

  • 7+ years of experience in B2C marketing, with at least 3 years focused on Emerging Markets

  • Proven track record of executing marketing campaigns that drive growth in unlicensed or unregulated markets

  • Experience managing and developing a small team of marketing professionals

  • Strong data analysis skills, with the ability to draw insights and make data-driven decisions.

  • Experience working with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics dealing with CRM systems and SEO tools.

  • Excellent stakeholder management skills, including the ability to work effectively in a matrix environment.

  • Commercial acumen and the ability to articulate marketing value to the broader organization.

  • Experience with owned and earned media strategies, particularly in markets with regulatory limitations.

  • Adaptability and resilience in a fast-changing environment.

CEI No: R / EA No: 07C3147

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