Senior Marketing Manager, Emerging Markets

Job Title

Job Description

So, who are we?

We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your role in the Team's Success

Reporting to the Head of Emerging Markets you'll play a crucial role in executing the Emerging Markets strategy. You'll be responsible for implementing marketing campaigns, managing a small team of marketing specialists, and collaborating with internal and external partners to drive growth in key Emerging Markets regions.

What you'll do

• Execute the end-to-end marketing strategy for assigned Emerging Markets, with particular focus on acquisition marketing.
• Adapt global marketing initiatives to local market needs while maintaining brand consistency
• Leverage owned and earned media, as well as strategic partnerships, to drive growth in markets where we adopt a predominantly reverse enquiry model
• Manage and develop a team of marketing specialists focused on Emerging Markets
• Collaborate with internal teams and external agencies to ensure effective marketing execution
• Monitor campaign performance, analyse results, and make data-driven recommendations for optimization
• Manage marketing budgets efficiently, ensuring maximum ROI
• Ensure all marketing materials comply with regulatory requirements in respective markets

Who we're looking for?

You're a strategic thinker with a passion for Emerging Markets and a deep understanding of digital marketing. You have experience in acquisition marketing and know how to adapt a campaigns to improve ROI. You have excellent leadership skills and a track record of delivering successful marketing campaigns in a B2C environment. You're comfortable working in a fast-paced, entrepreneurial culture and have a keen eye for innovation and continuous improvement.

What you'll need for this role

• 7+ years of experience in B2C marketing, with at least 3 years focused on Emerging Markets
• Proven track record of executing marketing campaigns that drive growth in unlicensed or unregulated markets
• Experience managing and developing a small team of marketing professionals
• Strong data analysis skills, with the ability to draw insights and make data-driven decisions.
• Experience working with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics.
• Excellent stakeholder management skills, including the ability to work effectively in a matrix environment.
• Commercial acumen and the ability to articulate marketing value to the broader organization.
• Experience with owned and earned media strategies, particularly in markets with regulatory limitations.
• Adaptability and resilience in a fast-changing environment.
• Fluency in English is required; proficiency in Mandarin, Cantonese, or Spanish would be a significant advantage.

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

In addition to salary and bonus, we offer a wider range of benefits including:

• Flexible working hours and work-from-home opportunities
• 20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), additional one day for every year of completed service, capped at 23 days
• Medical plans including dental cover
• Two volunteering days per year
• One day of birthday leave per year
• Gym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costs
• Global Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchase

Learn more about the Perks here

Join us for this exciting journey. Apply now

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