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Senior Marketing Manager

3 weeks ago

Singapore Informa Markets Full time

**Company Description**
Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.

We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.

Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.

Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.

As the Senior Marketing Manager for FHA, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good and quality attendance and attendees’ experience.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Design and execute brand communications strategies and marketing plans for the events, as well as result-driven marketing promotions campaigns
- Develop marketing and client engagement strategies and initiatives for the Asia region to enhance Events awareness, drive sales and grow market share. Then work hands-on with members of the Marketing team to deliver each initiative on the marketing calendar
- Develop regional digital and social media strategies in line with event branding guidelines and campaigns, leveraging local insights and influencers to build brand awareness
- Work closely with key stakeholders to gather audience and commercial insights, develop a data driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns
- Track responsible budgets and investments, ensuring budgets are managed in a timely manner and evaluate effectiveness and relevant performance metrics
- support competitive benchmarking and provide data-driven insights and best practices for strategic planning;
- Manage content, social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts
- Works closely and collaboratively with the Event and Sales team to plan and execute the event’s entire marketing campaign.
- Work with trade media and partners such as trade associations to extend promotional reach
- Onsite event management including but not limited to
- Pre-registration and onsite registration
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes

**Qualifications**
- At least 12 years of working experience preferably in events or exhibitions industry
- Required skills: Digital Marketing, B2B Marketing, Events Marketing
- Prefer Manager who has experienced in Marketing/Business Development or equivalent