International Customer Insights Marketing Manager

Company Overview

​At Motorola Solutions, we believe that everything starts with our people. We're a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that's critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

Department OverviewAt Motorola Solutions we help make everywhere safer.

We do it by building the best possible technologies across every part of the safety and security ecosystem to help protect people, property and places. That's mission-critical communications devices and networks, video security systems powered by responsibly-built AI and the ability to unify voice, video and data in a single command centre view.

We do it by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help.

Because when people can work together, we're empowered to create safer communities, safer schools, safer hospitals, safer businesses, safer everywhere. Solving for safer.

The International Marketing team is responsible for developing and executing all marketing programs and tactics across the Asia Pacific, Europe, Middle East, Africa, Latin America and Caribbean regions.

A core focus of the department is to drive customer advocacy, account engagement, demand generation and sales enablement. The team oversees all regional marketing strategies, development programs and campaigns, including: field marketing support, account-based marketing, content generation, thought leadership initiatives, sales enablement, customer experiences, events, & marketing ROI metrics.
Job Description

We are recruiting for an experienced marketer who can be an individual contributor and support the growth strategy of the International business through compelling and engaging content that communicates our value propositions, drives awareness and creates demand for our safety and security ecosystem.

We are looking for an experienced marketer who is an excellent communicator and passionate about creating engaging content to support the growth strategy of our International business. The ideal candidate must be collaborative, creative, and able to develop compelling content to increase awareness of our products and solutions and ultimately drive incremental pipeline growth. If you have the necessary skills and experience to be successful in this role, we would love to hear from you.

The successful candidate will have experience working with cross-functional matrix teams to drive sales enablement and account-based demand generation strategies. A customer-centric perspective is essential for success in this position, as well as a solid grasp of product marketing and solution sales principles, a thorough understanding of mission-critical and public safety technology, and the ability to thrive in a highly cross-functional, dynamic environment. This is a full-time position based in Singapore.

As International Customer Insights Marketing Manager, you will:

• Enable the marketing and selling of complex solutions and cross-sell product combinations by developing value propositions and optimising messaging for specific solutions and audiences.

• Develop and orchestrate the account-based marketing strategy in partnership with Sales, Digital Campaigns and Field Marketing, to achieve business goals.

• Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organisation.

• Provide effective sales and marketing tools that enable the sales teams to win new business successfully.

• Support cross-functional teams with subject matter expertise and marketing acumen; develop creative and diverse customer- facing and sales-facing collateral, including solution presentations for both business and technical audiences, customer case

  studies, ROI models, infographics, videos, white papers, and web content.

• Develop, implement and maintain detailed multi-quarter marketing roadmaps for critical product/solution launches and

  campaigns for the International sales region.

• Provide the vertical marketing strategy in partnership with the Digital & Field Marketing teams and Global Product Marketing

  team, to achieve business goals. (e.g. set goals, define value prop, establish vertical narrative)

• Be a dynamic creator of materials used by our business. Must demonstrate strong curiosity in and understanding of public

  safety and enterprise security markets, and an ability to translate this interest into thought-provoking materials, such as white

  papers, infographics, articles, social media posts, etc, to drive interest through education.

• Manage stakeholders, forging strong working relationships across global marketing, PR and International sales leadership.

• Understand Motorola Solutions' government and enterprise markets and their evolving needs for mission-critical technologies

• Partner with Sales Strategy and regional stakeholders to drive solution sales enablement activities.

Basic Requirements

• Ideally, 5+ years of B2B sales and/or marketing experience with 1+ years of experience in product marketing.

• Proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in

  partnership with sales in a high-growth environment.

• Experience in evolving marketing programs based on performance data, ground-level feedback from sales and understanding

  of the business.

• Experience in content creation and marketing experience in the technology industry (preferably in B2B).

• Broad technology awareness with a passion and specific knowledge of digital communications, networking technologies and

  software-as-a-service.

• Excellent storytelling skills with the ability to understand complex technical concepts, customer benefits, and operational value.

• Strong attention to detail, strong project management and time management skills.

• An established track record of developing impactful marketing content from conception through to execution.

• Experienced in copywriting and editing whilst adhering to brand and tone of voice guidelines.

• Experience in product marketing in a B2B environment is preferred. Bachelor's Degree (B.S. /B.A.) required; relevant fields of

  study include Marketing, International Studies and Business.

• Fluent in English.

Travel RequirementsNone
Relocation ProvidedNone
Position TypeExperiencedReferral Payment PlanYes

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.

---