Global Customer and Marketing Insights Manager
4 days ago
**THE ROLE
We are looking for a seasoned Customer and Marketing insights Manager who will be responsible for discovering what consumers want, why they want it and understanding how we can bring about behaviourial change through in-depth quantitative and qualitative analysis using both primary and secondary research. You will identify opportunities and summarise customers insights through compelling storytelling to fulfill the mission to continuously understand customer needs and come up with actionable insights to design and improve our product.
This role is part of the global Marketing team. It is an individual contributor role with a significant potential for growth and global impact. The role will be based in Singapore, which is one of our three global hubs. The role will work closely with cross functional teams like growth, product, technology and in country marketing teams.
This is a rare opportunity to help scale up a fast growing startup in health tech industry. We offer you a chance to be a part of an entrepreneurial team, a global scope, a culture that’s really committed to doing something good for millions of people, a competitive salary and a role which can easily grow from an individual contributor into a functional head as the company scales up.
**PROFILE AND RESPONSIBILITIES**
We are looking for people with a strong mix of the following:
- Around 7 to 10 years work experience in customer and marketing insights in a regional or global role.
- Strength in quantitative analysis and high levels of familiarity with qualitative analysis.
- In-depth knowledge of digital marketing and website performance data analysis and turning this into actionable insights
- Currently based in Singapore
- A strong team player in cross-functional project teams (product, technology, sales), providing customer insights expertise which will be relevant for both customer acquisition and retention.4
- Identify actionable and differentiating customer insights, their needs and identify opportunities using internal analysis and when required external research and deliver these with high impact, clarity, and conviction. This will include internally run surveys, self or third party conducted field research, co-creation, diary studies, usability testing (remote and in-person) etc
- Summarise research insights in a compelling narrative and setup cadence to share learnings with a wider cross functional audience.
- Support ideation, concept development and exploration, including (where relevant) services & new business models, translating meaningful customer needs and insights into effective marketing programmes including new communications.
- Help to identify new business opportunities, championing customer trends and social listening.
- Capable of understanding business needs and translating this into research needs, developing the research brief and undertaking multi-market research either directly or via agencies in the nine countries we operate in.
- Be comfortable working with internal analytics team and third party data intelligence providers to uncover and unlock insights which translation into specific marketing and product actions.
- Responsible for researching multiples sources of secondary data to summarize learnings on market trends, customer behaviours, industry sizing, competitive landscape that will input into the overall company growth opportunities.
- Lead customer research to enable the Product team to develop and qualify new product concepts, road maps and proposition.
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