Monetization & Partnership Manager ()

Primary Accountabilities

1. Revenue Generation & Monetization Strategy (40% of role)

Scope: Design and implement comprehensive monetization frameworks for creator content

Key Responsibilities:

• Develop revenue targets and strategies for individual creators and content series
• Create tiered monetization packages (exclusive vs. non-exclusive content)
• Implement and optimize multiple revenue streams: sponsorships, brand partnerships, licensing, merchandise, subscription models
• Conduct regular revenue performance analysis and optimization recommendations
• Establish pricing benchmarks and negotiation frameworks for different content types

Deliverables:

• Quarterly revenue forecasts and performance reports
• Creator-specific monetization roadmaps
• Partnership rate cards and pricing guidelines
• ROI analysis for all monetization initiatives

2. Partnership Development & Management (30% of role)

Scope: Build and maintain strategic partnerships that enhance creator monetization opportunities

Key Responsibilities:

• Identify, prospect, and onboard new brand partners and sponsors
• Negotiate partnership terms, contracts, and campaign specifications
• Manage ongoing partner relationships and ensure campaign delivery
• Develop partnership packages that align with creator content and audience demographics
• Maintain partnership pipeline and CRM systems

Deliverables:

• Monthly new partnership acquisition targets (minimum 3 to 5 new partnerships per month)
• Partnership performance dashboards and campaign post-mortems
• Annual partnership strategy document
• Partner satisfaction and retention metrics

3. Content Series Planning & Coordination (20% of role)

Scope: Oversee monetization aspects of content production across Creator in Residence and Exclusive Creator programs

Key Responsibilities:

• Collaborate with creators to develop commercially viable content concepts
• Coordinate production timelines to align with partnership and monetization opportunities
• Ensure content meets both creative vision and commercial requirements
• Support Creator Development Asst Lead in exclusive creator content planning
• Manage budget allocation for monetization-focused content initiatives

Deliverables:

• Quarterly content calendars with monetization integration
• Production budget recommendations and tracking
• Content performance reports with revenue correlation analysis
• Creator feedback and satisfaction surveys

4. Market Intelligence & Strategic Planning (10% of role)

Scope: Stay ahead of industry trends and competitive landscape to inform strategic decisions

Key Responsibilities:

• Monitor creator economy trends, platform changes, and monetization innovations
• Analyze competitor strategies and market opportunities
• Provide strategic recommendations for program expansion
• Contribute to overall business development strategy

Deliverables:

• Monthly market intelligence reports
• Annual competitive analysis and strategic recommendations
• Trend forecasting for new monetization opportunities

Qualifications

Primary Options:

• Bachelor's degree in business administration, Marketing, Communications, or Media Studies
• Bachelor's degree in digital marketing, Entertainment Business, or related field

Alternative Qualifications:

• Relevant professional certifications (Google Analytics, Facebook Blueprint, etc.) combined with substantial experience
• Diploma in Digital Marketing/Media with proven track record in creator economy

Minimum Experience: 3+ years

Preferred Background:

• 2+ years in creator economy, influencer marketing, or digital content monetization
• 2+ years in business development, partnerships, or account management
• Experience managing content creators or talent
• Track record of successful partnership negotiations and revenue generation

Specific Experience Areas:

• Brand partnership campaigns with measurable ROI
• Content production coordination and budget management
• Platform-specific monetization (YouTube, TikTok, Instagram, etc.)
• Contract negotiation and relationship management
• Performance analytics and data interpretation

Industry Experience (Preferred):

• Digital marketing agencies
• Creator management companies
• Social media platforms
• Entertainment or media companies
• Talent agencies or MCNs (Multi-Channel Networks)

Core Motivators

• Entrepreneurial Drive: Excited by building new revenue streams and business opportunities
• Relationship Builder: Energized by connecting people and creating mutually beneficial partnerships
• Creative Problem Solver: Thrives on finding innovative solutions to monetization challenges
• Results-Oriented: Motivated by achieving measurable business outcomes and growth targets

Personality Traits:

• Adaptability: Comfortable with the fast-paced, evolving nature of the creator economy
• Empathy: Understands and advocates for creator needs while balancing business objectives
• Strategic Thinking: Enjoys long-term planning and seeing the bigger picture
• Communication Skills: Confident in presenting ideas and negotiating with diverse stakeholders

Work Environment Preferences:

• Collaborative, cross-functional team environment
• Mix of strategic planning and hands-on execution
• Opportunity for creative input and innovation
• Exposure to cutting-edge digital trends and technologies
• Balance between relationship management and analytical work

Career Aspirations Alignment:

• Interest in growing within the creator economy ecosystem
• Desire to build expertise in digital business models
• Ambition to eventually lead larger content or business development teams
• Passion for supporting creative professionals' business success