Assistant Manager
2 weeks ago
Nanyang Academy of Fine Arts (NAFA), University of the Arts Singapore, an esteemed arts institution with a global reputation seeks an administratively strong Assistant Manager (Digital Marketing) at the Strategic Communications Office.
**Key Responsibilities**
Content Strategy & Creation: Work with the digital marketing agency to develop content strategies to drive engagement on our social platforms targeting prospective students and industry partners. Oversee the creation of multimedia content, including videos, graphics, and written posts, ensuring high-quality and engaging material that resonates with the target audience.
Campaign Management: Support marketing campaigns by generating content tailored for social media that enhances reach and campaign effectiveness.
Trend Monitoring: Stay updated on the latest digital marketing and social media trends, and platform updates to incorporate into the academy’s digital media strategy.
Enrolment Events and Activities: Assist in the execution of the academy’s enrolment activities such as Open House and other events, ensuring alignment with the overall marketing strategy.
**Requirements & Qualifications**
1. Degree in Marketing/Digital Marketing
2. Minimum 7 years’ experience in digital marketing/content creation and social media
3. Strong understanding of backend algorithms for major social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, WeChat)
4. Proven ability to create content that captivates and drives engagement
5. Data and results-oriented with the ability to analyse key performance indicators and make data-driven decisions.
6. Possess excellent interpersonal and communication skills
7. Team player and the ability to collaborate and work effectively with different stakeholders
Be a part of NAFA and shape the future of arts education in Asia
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