Head of Commerce Marketing

2 weeks ago

Singapore Twitch Full time

**About Us**:
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We're always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

**About the Role**

You will be part of the APAC Marketing Team based in Singapore, reporting to the Integrated Marketing Director, APAC and will work with local teams across region. You will also work with teams in EMEA and North America to gain learnings and determine collaboration opportunities.

As Head of Commerce Marketing, you will own the commerce marketing strategy and deliver a range of marketing initiatives to improve the commerce KPIs performance. We seek an individual who has experience driving revenue growth through innovative marketing programs in a digital business.

You'll use our best-in-class creative, media, and measurement workstreams, to drive growth for Twitch's commerce product and more importantly, your work will make a visible impact on our community of millions.

**You Will**:

- Lead the development of the APAC commerce marketing strategy built on clear consumer insights
- Deliver innovative marketing programs to improve key performance metrics of our commerce products
- Collaborate with the country marketing teams to implement campaigns and lifecycle marketing efforts
- Collaborate with Global Commerce marketing and product teams to help shape APAC marketing GTMs
- Be the go-to person for the commerce KPIs, monitoring performance, identifying areas of improvement and opportunities to exploit
- Commission research with our community to uncover insights that can help the business grow
- Collaborate with other functions, such as Sales & Business Development, to develop partnership opportunities

**You Have**:

- 10+ years experience in marketing with roles focused on driving revenue in digital subscription businesses or e-Commerce businesses
- Deep understanding of consumer insights across APAC countries with respect to digital trends and commerce
- Highly numerate, analytical and commercial mindset with Advanced Excel (can maintain complex spreadsheets)
- Good communication skills who excels in simplifying the complex but is also comfortable in the detail
- A collaborative spirit, because you love teamwork and appreciate its importance
- Know the ins and outs of campaign tracking, number-crunching, and pulling data to help inform decisions
- A passion to help creators earn a living on Twitch

**Perks**:

- Medical Insurance
- Health Screenings
- Life Insurance
- Maternity & Parental Leave
- Paid Time Off

**_We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status._

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