
Content Marketing Executive
7 days ago
**Job summary**
To fulfil your role as a Content Marketing Executive, you should be a witty and strategic individual that can oversee all content plans on a multitude of platforms. More than mindless content output, we are looking for someone with keen insights to user behaviours and can plan and execute structured content for all media channels.
**Responsibilities**
- Create written pieces that are memorable and effective at prompting readers to take the desired action
- Scheduling content to be released at optimal times that will result in the high engagement rates
- Constant monitoring of marketing efforts
- Remaining abreast of all best practices as well as trends on various social media platform
- Conceptualize and develop engaging and innovative content and campaigns through the use of photography, videography and graphic design.
- Creative copywriting for social media posts, EDMs, website and etc.
- Management of company’s social media accounts (Facebook and Instagram), data analysis and insights reporting.
- Conduct market research and analysis, design and develop propositions that are relevant to our target audiences.
- Develop marketing and acquisition strategies that leads to customer conversions.
- Assist in planning, organization and execution of marketing events.
- Ensure brand consistency through all marketing channels and efforts.
- Collaboration with external parties such as vendors, business partners, influencer groups and etc.
- Other duties that may be delegated or stipulated by management.
**Requirements**:
- A degree in marketing, communication studies, journalism, creative writing, or any related field is preferred
- An extensive portfolio or past projects or personal work (we care more about this than your education level)
- Excellent command of English (written and spoken)
- Flexible and engaging writing style that adheres to brand guidelines
- Up to date with the latest marketing trends as well as marketing best practices
- Working knowledge of all leading social media platforms, including their algorithms
- Has vast experience in previous roles related to content & social media marketing
- Impressive portfolio of actual work done for previous employers
- Adopts data-first marketing
- Or even actually understanding what data-first marketing is
- Takes the initiative to explore experiments that may not have been instructed beforehand
- Proactive self-learner
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