Marketing & Content Experience Executive

3 hours ago

Singapore KOTR PTE. LTD. Full time

Overview
COTU is looking for a strategic, energetic, and creative Marketing & Content Experience Executive to join our growing team. This hybrid role is responsible for executing marketing campaigns across our venues while actively planning and capturing content that connects with our audiences. You’ll be hands-on in the field—attending events, briefing creatives, capturing behind-the-scenes moments, and owning campaign performance.
This role requires someone who understands both content creation and campaign execution, is confident using a camera or mobile to shoot, and thrives in a fast-paced, hospitality-driven environment.
Responsibilities
Marketing Campaigns & Strategy
Lead the planning, coordination, and execution of integrated marketing campaigns across venues
Align marketing efforts with internal teams including events, partnerships, and sales
Monitor and manage the master marketing calendar, ensuring deadlines are met
Ensure brand consistency across all touchpoints, both online and offline
Social Media & Content Planning
Develop, manage and execute content calendars in alignment with monthly campaigns and key events
Brief design and content teams on required assets for campaigns and platforms
Monitor social media trends and adjust content strategy to match audience preferences
Content Capture & Creation
Capture short-form video and photography using mobile or camera for platforms like Instagram and TikTok
Attend events, pop-ups, and internal shoots to document key moments and generate real-time content
Collaborate with the designer and editor to ensure all captured content is edited and delivered for use
KOL & Influencer Management
Identify, outreach to, and manage relationships with local influencers and content creators
Coordinate campaign briefs, content timelines, and event attendance
Track deliverables, ensure brand alignment, and measure performance of influencer collaborations
Copywriting & Communications
Write clear and engaging copy for social media, newsletters, press releases, and campaign materials
Work with CRM tools to segment audiences and personalize communications
Performance & Analysis
Track and report on campaign performance using platform analytics
Suggest optimizations based on content engagement, email open rates, and social reach
Requirements
Minimum 2 years of experience in marketing or content roles, preferably in hospitality, lifestyle, events, or creative industries
Strong understanding of campaign planning and execution across digital and offline channels
Hands-on experience creating content with a mobile or camera (especially video)
Excellent copywriting and organizational skills
Familiarity with content planning tools (Notion, Trello, Airtable), social platforms, and CRM tools like Mailchimp or Klaviyo
Confident working independently, but collaborative in approach
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