Marketing and Content Executive

2 weeks ago

Singapore CHELLO PTE. LTD. Full time

**Position Overview**:
**Key Responsibilities**:
**Social Media Management**:

- Plan, execute, and manage content across social media platforms (Instagram, TikTok, Facebook, etc.).
- Develop and maintain a content calendar to ensure consistent and strategic posting.
- Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
- Analyze social media performance metrics and provide insights for optimization.

**Content Strategy & Creation**:

- Develop and execute a content strategy that aligns with the brand’s vision and objectives.
- Create high-quality and engaging content, including photos, videos, graphics, and written posts.
- Stay updated on trends to craft innovative and relevant content, particularly for platforms like TikTok and Instagram Reels.
- Collaborate with the design team to ensure brand consistency.

**KOL and Brand Collaboration Management**:

- Identify, outreach, and maintain relationships with key opinion leaders (KOLs) and influencers.
- Plan and execute collaborations to boost brand visibility and engagement.
- Manage partnerships, and co-branded campaigns.

**External Vendor and Service Provider Management**:

- Coordinate with external vendors to ensure timely delivery of assets and services.
- Manage relationships with digital marketing agencies, freelancers, and other service providers.
- Ensure projects are executed within budget and timelines.

**Ecommerce Backend Support**:

- Manage and update product listings, descriptions, and images on the ecommerce platform.
- Set up promotional campaigns, discounts, and vouchers on the website.

**Marketing Campaigns**:

- Assist in developing and executing marketing campaigns across channels.
- Collaborate with internal teams to plan and execute seasonal promotions and launches.
- Track the performance of campaigns and prepare post-campaign analysis reports.

**Key Skills & Qualifications**:

- Proven experience in social media management, content creation, or digital marketing.
- Strong creative and analytical skills.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms.
- Basic knowledge of ecommerce platforms.
- Excellent project management and organizational abilities.
- Strong interpersonal and communication skills for managing external relationships.
- Familiarity with analytics tools and marketing metrics.

**Preferred Qualifications**:

- Basic video editing skills and familiarity with social media trends.
- Passion for fashion and an understanding of current trends and customer behavior.

**What we Offer**:

- A dynamic and supportive work environment.
- Opportunities for growth and career development.
- The chance to be part of a brand that is making a difference in women's lives.

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