Commercial Sales Manager

**Commercial Sales Manager - Rachelle The Rabbit Distillery**

**Location**:Singapore (with regional travel as needed)
**Reports to**:Co-founders

**Position Overview**

This role is with **Rachelle The Rabbit Distillery (RTR)**, **Singapore’s largest distillery**, known for crafting its proprietary brand, **Compendium Spirits**, alongside new brands and product lines in development. As RTR undergoes a transformation in its **brand identity and structure**, the **Commercial Sales Manager**will play a pivotal role in **driving sales growth, expanding market presence, and strengthening key partnerships**.

The Commercial Sales Manager is **directly responsible for sales performance**, sourcing and managing **on-trade (bars, restaurants, hotels)**and **off-trade (retail, distributors, duty-free)**accounts locally and regionally. The role involves **identifying new business opportunities, negotiating strategic partnerships, and leading trade activations**to drive revenue growth.

**Key Responsibilities**

**1. Sales & Market Expansion**
- **Own and drive sales performance**, ensuring revenue targets are met and exceeded.
- Identify and develop **new business opportunities**in both **on-trade and off-trade**channels.
- Build and manage relationships with key accounts, including **distributors, wholesalers, and retail partners**in **Singapore and reginal markets**.
- Expand RTR’s distribution network in key regional markets, including **Malaysia, Thailand, and etc**.
- Develop and execute **strategic sales plans**to optimize existing partnerships and penetrate new markets.

**2. Brand & Commercial Strategy**
- Collaborate with the **marketing team**to align sales initiatives with brand campaigns.
- Develop and implement **trade marketing strategies**to increase visibility and sell-through rates.
- Monitor competitor activities and **analyse market trends**to identify opportunities for growth.
- Negotiate and manage **exclusive distribution agreements, pricing strategies, and promotional campaigns**.

**3. Partnership & Event Activation**
- Identify and secure **strategic partnerships**to strengthen RTR’s presence in key markets.
- Work with **bars, hotels, and premium retail chains**to develop RTR-exclusive cocktails and promotions.
- Support RTR’s participation in **trade shows, whisky festivals, and industry networking events**.
- Collaborate with **Anthology Bar (RTR’s cocktail bar)**to leverage RTR’s brand house for customer engagement and education.

**4. Sales Operations & Reporting**
- Track and analyse **sales performance metrics**, providing insights to optimize strategies.
- Prepare **monthly sales reports, forecasts, and market insights**for senior management.
- Manage **pricing structures, stock levels, and logistics coordination**with distributors.

**Key Requirements**
- **6+ years of sales or business development experience**in the **alcohol, spirits, or FMCG industry**.
- **Proven track record in meeting and exceeding sales targets.**:

- Strong understanding of **on-trade and off-trade sales dynamics**.
- **Existing network of contacts**in the **alcohol distribution**and retail industry is a plus.
- Experience in **export markets and regional sales**is highly preferred.
- Passion for **premium spirits, craft cocktails, and whisky culture**.
- Excellent **negotiation, communication, and relationship-building skills**.
- Ability to **travel regionally**for market development.

**Remuneration & Incentives**
- **Base salary + high commission structure based on sales performance.**:

- Uncapped earning potential with lucrative rewards for exceeding targets.
- Additional performance-based incentives and bonuses.

**Why Join RTR?**
- Be part of a **fast-growing, award-winning**distillery shaping the future of **Asian whisky and spirits**.
- Work with a passionate, dynamic team in an **entrepreneurial and innovative environment**.
- Opportunity to **travel and expand RTR’s global footprint**.