
Channel Executive, HORECA
1 week ago
**Requisition Id**:1343**Location**:Singapore, SG, 18961About Edrington
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary
Under the guidance and supervision of the Channel Manager (HORECA & Retail), working together with the Singapore Marketing team, incumbent will manage the accounts assigned and secure sustainable growth in revenue and profit, while ensuring investments are kept within given budget.
Job Description
- Prospect for sales and account servicing in the HORECA channel, with a focus on Michelin starred restaurants to increase brand visibility and presence
- Work closely with Channel Manager to develop and grow key accounts
- Manage and service existing Key Accounts as assigned by Channel Manager
- Support Channel Manager with monthly sales performance reporting and promotion calendar
- Liaise with Marketing team to implement Below-The-Line (BTL) promotions across HORECA channel
- Work together with Channel Manager to formulate annual sales promotion plan, outlet segmentation and sales strategies
- Review and evaluate effectiveness of trade marketing programme and activities to drive brand engagement across HORECA channel
- Provide regular update to the Channel Manager and wider domestic commercial team on competitor activities and industry trends
- Update daily sales call report on day-to-day business engagement with trade customers via SalesForce
- Achieve assigned sales targets across all brands for the Financial Year
Skills and Experience
- Min. 3-4 years of experience in Sales, preferably in the F&B industry
- Possess strong presentation, communication, and negotiation skills
- Energetic, confident, self-motivated, and able to handle multiple / diverse tasks
- Strong planning and analytical skills and able to adapt to change
- Possess sound project management capability with a meticulous eye for detail
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
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