Current jobs related to Marketing Manager - Harbourfront Avenue - The Coca-Cola Company

  • Marketing Manager

    1 day ago

    Harbourfront Avenue, Singapore TLC Worldwide Full time

    WE ARE HIRING A MARKETING MANAGER Are you ready to join the world's premier MarTech solution? TLC has become THE global MarTech solution to reward consumer behaviour with experiences. Now operating from 14 worldwide hubs, the TLC Platform connects millions of consumers with over 150,000 experience reward venues. We trust in decades of proprietary data to...

  • Marketing Process Manager

    1 day ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    We are Recruiting a Marketing Process Manager to be based in one of our offices in Southeast Asia, Australia or New Zealand. As the Marketing Process Manager you will form a key part of our Marketing Capabilities & Operations team in position with regional responsibilities. In this job you would be responsible for: - Leading the processes for managing...

  • Marketing Manager

    2 weeks ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Does this sound like you?** **You are curious about why people behave the way they do, and finding solutions that genuinely make a difference to their everyday lives.** **You are inspired by the opportunity to do this on leading global brands such as Sprite, Fanta and Schweppes across more than 12 countries in the Asia Pacific region.** **Focus, Scope,...

  • Finance Senior Manager, Marketing

    1 week ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **What You’ll Do for Us** - Supports customer leadership in management of business strategic accounts, acquisition and negotiations, as well as assesses customer investments, deals and identifying opportunities for existing and potential customers, programs and outlining strategic plans. - Reviews and assesses customer related contract commitments, terms...

  • Director, Frontline Marketing

    5 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    We are recruiting a Director, Frontline Marketing for Singapore and Malaysia on a permanent basis. Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Director, Frontline Marketing for Singapore & Malaysia, you’ll work to...

  • Intern, Marketing Technologies

    4 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    **Location**: Singapore **Duration**: 6 months (with a possibility of extension to 12 months) **Work Schedule**: Minimum of 3-days per week, 8AM - 5PM, with occasional evening meetings You will get to work with the best-in-class specialists in the content production space and understand the various technologies involved. Furthermore, you will work with...

  • Customer Marketing Director, South Apac

    1 week ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Job Summary/Purpose**: - Lead the development of South APAC consumer marketing strategies, promotional & product innovation and actively implement and steward global programs with leading QSR customer in the region to maximize profitable growth and that increase the long-term ‘partnership’ value of The Coca-Cola Company (TCCC) brands (including core...

  • Director, Marketing

    2 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    We are recruiting a **Director of Marketing** for the ASEAN & South Pacific region, with flexible working location, on a permanent basis. As the Marketing Manager you would focus on the 'enhanced flavoured' portfolio, including Thums Up Charged. **Roles and responsibilities will include**: - Identify, analyse and synthesise multiple sources of information...

  • Intern, Marketing Technologies

    5 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    **Location**: Singapore **Duration**: 6 months (with a possibility of extension to 12 months) **Work Schedule**: Minimum of 3-days per week, 8AM - 5PM, with occasional evening meetings You will get to work with the best-in-class specialists in the content production space and understand the various technologies involved. Furthermore, you will work with...

  • Senior Director, Marketing

    1 day ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    As a Senior Director of Marketing for Tea, you’ll work to develop brand growth, creative and innovation strategy and plans to drive sustainable business growth. The Senior Director will set a winning long-term strategy for the ready-to-drink Tea category in the ASEAN & South Pacific region, and the roadmap to execute these plans in partnership with the...

Marketing Manager

3 weeks ago

Harbourfront Avenue, Singapore The Coca-Cola Company Full time

As a Marketing Manager-Coca-Cola TM, you’ll work to help develop annual and multi-year brand growth strategies and business plans for one of the for Coca-Cola TM, along with the other marketing managers for Meals, Breaks, Choice, Innovation, under the supervision of the Coca-Cola TM Director, in ASEAN & South Pacific (ASP) to deliver against overall brand vision, business objectives and financial targets.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods, beverage experience.

**What You’ll Do for Us**
- Co-develop annual and multi-year brand growth strategies and business plans for one for Coca-Cola TM in ASP to deliver against overall brand vision, business objectives and financial targets.
- Recommend and deliver a rolling 24-month OU calendar
- Works closely with the Global and OU Senior Brand Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies
- Lead potential Global Charters (tbd), working closely with the entire Coca-Cola OU network globally
- Identify new volume and profit growth areas across the full OBPPC spectrum. Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research, collaborating with functional experts and strong analytics in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
- Partner with internal (R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
- Drive commercialization of brand positioning, innovation, consumer communications/ messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
- Provide leadership, clear direction and prioritization to the Creative Strategy leads and IMX teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

**Qualifications & Requirements**
- Bachelor’s degree or equivalent work experience is required
- Minimum 8+ years of brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor’s degree required

Work Focus
- Ability to provide input on portfolio strategy for a category, including OU-level nuance on global brands and regional / local brand outlook
- Ability to lead integrated brand strategy (positioning, innovation, occasions, and general competitive opportunities) and brand creative strategy (creative ideas and execution)
- Deep consumer understanding, with a grounding in insights and analytics
- Business / commercial acumen, including financial proficiency, ability to recommend on resource needs/allocation
- Ability to work in Agile cross-functional teams

**Skills**:
Leadership; Media Planning; Creative Development; Marketing Objectives; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.