Brand Manager
2 weeks ago
**Responsibilities:
Brand Strategy and Development:
- Develop and execute comprehensive brand strategies aligned with the company's mission, vision, and values.
- Conduct market research and competitor analysis to identify market trends, target audience insights, and brand positioning opportunities.
- Define and articulate the brand's unique value proposition, messaging, and brand voice.
Brand Identity and Visual Assets:
- Oversee the development and maintenance of the brand identity, including brand guidelines, logos, visual assets, and brand collateral.
Marketing and Communication:
- Collaborate with the marketing team to develop integrated marketing campaigns that align with the brand strategy and effectively communicate key messages to the target audience.
- Ensure brand consistency and adherence to brand guidelines in all marketing and communication materials.
Brand Experience and Customer Engagement:
- Develop strategies to enhance the brand experience and drive customer engagement across various touchpoints, including online platforms, events, and customer support interactions.
- Collaborate with the customer support team to ensure consistent brand messaging and a positive customer experience.
- Monitor customer feedback and sentiment to identify areas for improvement and develop initiatives to enhance brand loyalty.
Brand Performance Tracking and Analysis:
- Define key performance indicators (KPIs) to measure brand performance and track progress against brand objectives.
- Utilize data and analytics to gain insights into brand performance, market trends, and customer behavior.
- Provide regular reports to the management team, highlighting brand performance, key initiatives, and recommendations for improvement.
Stakeholder Relationship Management:
- Foster strong relationships with internal stakeholders, including executives, marketing teams, product managers, and customer support teams, to ensure alignment and consistency in brand messaging and initiatives.
- Collaborate with external partners, agencies, influencers, and industry stakeholders to develop strategic partnerships and amplify brand reach.
**Requirements**:
- Bachelor's degree in marketing, business, communications, or a related field. MBA is a plus.
- 5+ years of experience in brand management, preferably within the blockchain or technology industry.
- Proven track record of developing and executing successful brand strategies that drive business growth and enhance brand equity.
- Deep understanding of brand management principles, market analysis, and consumer behavior.
- Excellent creative thinking and problem-solving skills.
- Strong leadership and project management skills.
- Exceptional verbal and written communication skills.
- Proficiency in using brand management tools and platforms.
- Experience in market research, competitive analysis, and trend identification.
- Analytical mindset and ability to utilize data and insights for decision-making.
- Knowledge of the blockchain industry and emerging trends.
- Passion for building and nurturing brands.
Flamingo Recruitment Pte Ltd
EA License : 21C0588
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