Brand Manager
1 week ago
Analyze brand positioning and consumer insights.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of creative people to execute the plan.
**Responsibilities**:
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of creative people to execute the plan.
- Working with the R&D team and Production team on product development initiatives.
- Lead creative development to motivate the target audience to “take action”.
- Measure and report performance of all marketing campaigns and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices and tactics.
**Requirements**:
- Degree in marketing or a related field.
- Proven working experience as Brand Manager or Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Up-to-date with latest trends and marketing best practices.
EA Reg No: R22104729 (Kevin Lim Jun Jie)
EA License No: 01C4394 (PERSOLKELLY SINGAPORE Pte Ltd)
598189
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