Online Commercial Manager
2 weeks ago
**Responsibility**:
1. Decision & direction
- Identifies and fills gaps in information required to understand issues and opportunities
- Organizes information and data to identify major trends and problems, compares and combines information to understand underlying issues and predict future trends
- Generates and considers options for action from environmental, social and commercial perspectives and selects the strategy most likely to succeed and with the integrity
2. Developing others
- Seeks information and opinions about performance and development needs
- Provides timely, specific, and appropriate feedback to individuals
- Communicates expectations and links to personal and business goals
- Leverages support and provides guidance, collaboratively creates growth plans
- Helps people feel valued and included in coaching and development discussions
Main Responsibilities
- Responsible for the P&L and financial performance of the channel
- Responsible for the daily operations of ecommerce
- Act as a key person for coordinating various functions and resources internally and externally to support the growth of the Online Retail
- Conduct analysis to understand performance drivers (e.g. UV, Conversion, return rate, basket size and OOS rate) by platforms, channels, etc., to uncover improvement opportunities and present recommendations to stakeholders
- Be the local market expert and go-to person by sharing market and competitor insights with stakeholders
- Working with Regional Team / Marketing Team to drive the paid search operation
- Align with Global and Regional team on the direction and localize it into the local market
- Manage and guide online platform operation strategy, plans and execution of store in third party vendor in terms of merchandising, activity planning, customer service and logistic delivery
- Manage the daily store operation by monitoring third party vendor performance and giving guidance
- Generate weekly performance report and manage various internal stakeholders
Business Development
- Define strategy for sustainable expansion across the region
- Lead digital expansion for new market entries
- Explore other marketplace opportunities which fits the brand DNA for driving incremental online business
- Marketing
- Work closely with third party agencies and marketing teams to develop and manage eCommerce campaigns and strategies to ensure timely and quality implementation with appropriate budget and ROI driven
- Develop and maintain the relationship with the marketplace key account team
- Monitor the market and provide intelligence for internal operation
- Collaborate with the marketing team to use content, digital marketing tactics and campaigns to generate traffic and sales
Logistics
- Monitor the sales trend with correspondence inventory planning
- Ensure the logistics and fulfilment process
- KPIs' targets for warehouse and logistics operations and orders fulfilment
- Optimize the unboxing experience with appropriate packing, wrapping and delivery solutions
- Regular review and communication with third party service providers to continuously achieve service improvement and cost optimization
Customer Service
- Monitor customer service quality and work with training team in providing appropriate training to 3rd part agency, as needed
**Requirements**:
- Diploma in Marketing, Ecommerce, or Digital Marketing
- Solid experience in Ecommerce, Digital Marketing or Retail & Analytics field
- Prior experience with Hybris or Magento is an advantage
- Proficient in Tableau, JIRA and spreadsheet skills
- Experience for working with luxury brand with passion in beauty products
- Strong sense of brand aesthetics
- Strong ownership and result-oriented person
- Able to build alliance with different stakeholders for executing the online retail initiatives
- Ability to motivate the team for continuous improvement in performance
- Able to manage internal stakeholder’s expectations and shows progress
Diploma/ Advance Diploma
Minimum of 3 year(s) experience needed for this position
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