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Client Solutions Leader, Regional Branding
2 weeks ago
Provide consultation, strategy, and media plans for advertisers based on their business objectives - Provide pre-campaign workshop to help advertisers & their agencies to design TikTok Hashchallenge & other campaigns for success - Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution - Conduct post campaign data analysis, find insights and provide review for advertisers - Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign - Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings. - Analyze past campaigns performance and finding common trends to build best practice - Support and work with the sales team on pre-sale research and pitch - Manage custom programs or sponsorships with other departments internally. - Lead the custom content campaigns to ensure assets are distributed and delivered timely - Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization - Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships. - Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
Experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side. - Working experience with FMCG, F&B, Telecom & 3C is a plus. - Experience strategizing, planning & managing branding campaigns - Understand brand advertisers, major brand campaign channels & products. - Experience with ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus - TikTok user, creator, and a pro of TikTok Hashtag challenge is a plus. - Exceptional verbal and written communication skills, story-teller - Excellent active listening skills and proactive about collaboration - Adaptability and strong problem-solving skills using the proper escalation process - Ability to analyze data and identify insight - Organized and detailed oriented