Director, Client Solutions

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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we operate in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of Publicis Groupe, is a collective of agencies including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital includes Starcom, Zenith, Spark Foundry, and Performics, with digital-first, data-driven global practices that help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

About Publicis Groupe in Asia Pacific

Publicis Groupe is a global leader in marketing, communication, and digital transformation. In Asia Pacific, we operate across 13 markets with a diverse portfolio spanning creative, media, data, technology, and commerce. Our Power of One model enables seamless collaboration across disciplines, delivering integrated solutions that drive growth for our clients. The Data Solutions team plays a pivotal role in scaling group-wide capabilities in data, identity, and technology across the region.

Role Summary

We are seeking a strategic and technically fluent Executive Director of Client Solutions to lead the scaling of Publicis Groupe's data and identity capabilities across APAC. This role sits within a small, agile central team responsible for driving adoption, integration, and impact of group-wide solutions across multiple markets and agencies.

The ideal candidate will possess deep expertise in identity solutions, audience and data strategy, and marketing technology, and be able to translate complex technical concepts into actionable client solutions. This is a high-impact role focused on capability growth and revenue influence, rather than direct attribution.

Key Responsibilities Client Solutions & Engagement

• Lead strategic solutioning and pitching efforts for identity and data solutions across key clients and markets in Asia Pacific.
• Partner with client leads, strategy, and media teams to embed scalable identity-driven solutions into briefs and programs.
• Translate technical identity frameworks (e.g., clean rooms, CDPs, hashed identifiers) into client-relevant use cases.
• Oversee project delivery and ensure alignment with client expectations and business outcomes.

Technical Operations & Enablement

• Manage and grow relationships with data and technology partners (e.g., CDPs, identity graphs, clean rooms).
• Drive regional data orchestration strategies, including onboarding, integration, and governance.
• Collaborate with product, engineering, and analytics teams to ensure operational readiness and scalability.

Regional Capability Building

• Work cross-functionally with market teams to localize and activate global identity and data solutions.
• Develop playbooks, training, and enablement materials to accelerate adoption.
• Identify gaps and opportunities to evolve offerings based on market feedback and client needs.
• Strategic Impact
• Influence revenue growth through solution adoption and client retention.
• Represent APAC in global forums to ensure regional needs are reflected in product roadmaps.
• Track and report on solution performance, adoption metrics, and market maturity.

Strategic Impact

• Influence revenue growth through solution adoption and client retention.
• Represent APAC in global forums to ensure regional needs are reflected in product roadmaps.
• Track and report on solution performance, adoption metrics, and market maturity.

Qualifications

• 10+ years in data strategy, identity resolution, client solutions, or marketing technology roles.
• Proven experience in both client-facing and technical environments.
• Deep understanding of identity platforms, clean rooms, CDPs, hashed identifiers, and digital media ecosystems.
• Excellent communication, stakeholder management, and cross-cultural collaboration skills.
• Experience working across multiple APAC markets is a strong advantage.

Additional information

Key Performance Indicators (KPIs) & Success Metrics

• Identity Solution Adoption: Number of markets and clients actively using identity resolution frameworks.
• Capability Growth: Increase in regional enablement activities (e.g., training sessions, playbooks deployed).
• Partner Engagement: Strength and expansion of strategic identity and data tech partnerships.
• Client Impact: Inclusion of identity solutions in pitches and briefs; contribution to client retention and satisfaction.
• Operational Readiness: Successful deployment of orchestration and identity integration processes.
• Cross-Market Collaboration: Frequency and effectiveness of engagement with local teams across APAC.

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