
Digital Marketing
4 days ago
We are realtors seeking a highly skilled Digital Marketing & Web Specialist to join our growing team. This role is perfect for a results-driven individual who can create high-converting websites and landing pages, execute advanced SEO strategies to rank pages on Google, and run effective Google Ads campaigns to drive leads and sales.
Key Responsibilities
- Website & Landing Page Development
- Design and build responsive, high-converting websites and landing pages optimised for lead generation.
- Implement tracking tools (Google Analytics, Tag Manager, conversion pixels) to measure performance.
- Ensure fast loading speeds, mobile optimisation, and user-friendly navigation.
- Search Engine Optimization (SEO & Ranking)
- Conduct in-depth keyword research to identify ranking opportunities.
- Perform SEO audits and fix technical issues (site speed, schema markup, internal linking, crawlability).
- Develop and implement on-page SEO strategies (content optimisation, metadata, headings, keyword placement).
- Execute off-page SEO (link building, outreach, guest posting, authority building).
- Monitor rankings using tools (SEMRush, Ahrefs, Google Search Console) and create strategies to rank on page 1.
- Stay updated with Google algorithm changes and adapt strategies accordingly.
- Google Ads (SEM/PPC)
- Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Optimise campaigns for conversions and ROI through A/B testing and bid adjustments.
- Create compelling ad copy aligned with SEO and landing page messaging.
- Performance Monitoring & Reporting
- Track KPIs such as rankings, organic traffic, CTR, conversions, and ROI.
- Generate regular SEO and ad performance reports.
- Continuously test and optimise for higher visibility and conversion rates.
**Requirements**:
- Proven experience in ranking websites and landing pages on Google.
- Hands-on experience with SEO tools (Ahrefs, SEMRush, Moz, Screaming Frog, Google Search Console).
- Strong knowledge of Google ranking factors (on-page, off-page, and technical SEO).
- Experience building backlink strategies and improving domain authority.
- Proficiency in Google Ads, Analytics, and Tag Manager.
- Ability to deliver measurable ranking improvements and ROI.
Nice-to-Haves
- Experience with local SEO (Google My Business optimisation, map pack rankings).
- Knowledge of content marketing & copywriting for SEO.
- Familiarity with Meta Ads or TikTok Ads.
- Graphic design or CRO experience (Figma, Canva, Adobe).
What We Offer
- Opportunity to work on impactful projects in real estate marketing.
- Flexible and dynamic working environment.
- Competitive pay with performance-based incentives.
Pay: $800.00 - $1,500.00 per month
**Benefits**:
- Flexible schedule
- Work from home
**Experience**:
- SEO: 3 years (preferred)
- Google Ads: 3 years (preferred)
- Real Estate Client: 1 year (preferred)
Work Location: Remote
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