Global Retail Marketing Lead, Razerstore

Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:
Demand generation and product launch
- Make sure our Razerstores are promoted as the best place to physically experience our products and services
- Align on the sales and marketing objectives for each product launch and ensure each program meets the Retail department targets
- Propose instore or/and omnichannel innovative programs that create the buzz ahead of launch day to draw the attention of our community and increase our instore traffic
- Build a global retail store marketing NPI programs that includes schedule, assets, budget, and all requirements to provide our customers with a phenomenal store journey
- Ensure a consistent brand asset deployment across all flagship stores
- Produce evocative and compelling content across all the customer touch points to increase customer interaction and conversion at the POS
- Guarantee the readiness of our physical stores for each product launch and report sales and marketing result accordingly

Promotion and campaign
- Build and execute appealing and successful retail campaigns across our global retail footprint
- Responsible for planning, budgeting, and executing all RazerStore promotion campaigns across 3 different regions and 6 markets
- Based on stores product performance and customer expectations, identify growth opportunities, and propose innovative programs align with Brand aspiration and local demand
- Based on data and market insights, work with Global Marketing team to promote our campaign to the appropriate segment and define budget allocation per channel according to our sales and marketing targets
- Identify sales and marketing opportunities by always keeping a close eye on gaming and tech trends

Programs and community
- Responsible for all store community programs across all the regions
- Plan all instore activations such as Razerstore opening, gaming tournament, product workshop, meet and greet and position our store as a go to place for the community
- Ensure program quality and consistency with the support of partners and gaming communities with the objective of increasing awareness/traffic of our stores
- Plan annual budget and keep advocating our unique offering to reach new partners and grow our capabilities
- Build evocative content according to the region and the channels to ensure strong community involvement
- Responsible for RazerStore customer engagement/retention to expand our global community

Pre-Requisites:

- 10+ years of experience in physical retail/direct to consumer marketing with experience in successful product and promotion launches from planning to execution
- Experience in lifestyle, consumer electronics/tech, gaming highly desired
- Strong interest in gaming, entertainment, eSports or sports in general
- Up to date on social media trends and consumer behaviors
- Strong understanding of instore customer journey and retail KPIs
- Pro-active and organized, able to manage multiples projects in different regions in a fast-paced environment
- Experience in project managing complex, cross-functional projects’
- Strong leader, show ownership and thrive for result
- Resourceful and communicative, able to build strong internal and external relationships

Are you game?