Global Lead, Affluent Digital Marketing

2 weeks ago

Singapore CONTINENTAL FOOD & LEISURE HOLDINGS Full time

**Key Responsibilities**

**Strategy & Digital Marketing**
- Develop and execute global digital marketing strategies informed by affluent customer insights.
- Lead "test and scale" pilots across markets to optimize content formats, platforms, and digital touchpoints.
- Use data and analytics to inform campaign planning, enhance performance, and drive business impact.
- Monitor and adopt emerging trends, technologies, and competitive best practices to fuel innovation.
- Ensure digital strategy aligns with acquisition, engagement, and retention objectives.
- Maximize paid media effectiveness across online and offline channels, ensuring end-to-end customer journey optimization.

**Business Partnership**
- Collaborate with key stakeholders in the Wealth and Retail Banking segments to support business goals through digital campaigns.
- Work closely with Digital Sales to drive customer acquisition and lifecycle marketing via paid digital channels.
- Identify growth opportunities using data, customer insights, and business analytics.

**Process & Compliance**
- Ensure all marketing activities adhere to legal, brand, and data privacy standards and guidelines.
- Uphold compliance with global and local marketing regulations and internal governance protocols.

**People & Talent**
- Operate effectively within a global matrix structure, collaborating with regional marketing teams.
- Foster a culture of innovation, collaboration, and continuous improvement.
- Build and maintain strong cross-functional relationships across marketing, product, sales, and technology teams.
- Effectively manage agency partners and ensure external deliverables align with strategic goals and brand standards.
- Support diversity and inclusion in all team initiatives.

**Risk & Governance**
- Uphold marketing consistency and brand integrity across channels, regions, and campaigns.
- Establish a standardized marketing operating rhythm for campaign planning, execution, measurement, and stakeholder engagement.
- Maintain awareness of relevant regulatory frameworks and ensure marketing execution meets all compliance obligations.

**Regulatory & Business Conduct**
- Act as a role model of integrity by demonstrating high ethical standards in alignment with our client’s values and Code of Conduct.
- Take personal accountability for compliance and risk mitigation in all marketing practices.
- Identify and escalate risk or conduct issues as appropriate.

**Key Stakeholders**
- Wealth and Retail Banking leadership (global, regional, local)
- Digital Sales and Brand & Marketing teams
- External media, creative, and technology agencies
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or Master’s preferred
- 12+ years of experience in digital marketing, preferably within financial services
- Proven success in launching multi-market campaigns and hands-on experience with Adobe tech stack, analytics platforms, and CDPs/DMPs
- Strong capabilities in performance marketing, SEO, SEM, and media operations
- Experience with marketing automation, customer journey orchestration, and MarTech integration
- Familiarity with financial services and regulatory environments

**Role-Specific Technical Competencies**
- Marketing Strategy
- SEO & SEM
- Social Media & Content Marketing
- Web Analytics & Performance Marketing
- Marketing Automation & MarTech (Adobe, CDPs/DMPs)
- AI and Innovation in Marketing
- Data Privacy & Compliance
- Financial Services Expertise

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