Senior Manager, D2c Marketing

1 week ago


Singapore Razer USA Ltd. Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:
Demand generation
- Support category team’s sales plan to achieve sell through targets by coordinating the overall D2C GTM plan & driving the half yearly execution plans
- Collaborate with GMK and key stakeholders to run successful digital programs via all relevant digital marketing channels including but not limited to digital advertising platforms, social media, affiliates, CRM
- Coordinate with creative teams all assets production and brand communication

Customer acquisition and retention
- Develop insights from knowledge of the gaming space, gamer personas, that can be translated into actionable programs to effectively target & acquire customers
- Drive customer sign up of Razerstore Rewards program
- Increase customer lifetime value measured by re-purchase frequency & AOV
- Improve visibility & attractiveness of the Razerstore Rewards program through creative activations, collaborations within the Razer eco-system, and advertising spend

Increase online traffic
- SEO & SEM: Develop strategy & plans, to maximize traffic volumes
- Community engagement: Work with community team to define social media content, within brand guidelines, to build engagement with Razer fanbase, with the ultimate goal of improving consideration & conversion metrics

Owns the marketing OPEX budget
- Data driven approach in all aspects of marketing spend allocations, with clear KPIs, to drive high ROI
- Effective tracking of ROAS & KPIs, management of spends within budgetary guidelines

Pre-Requisites:

- Minimum 10-12 years of relevant experience in building marketing strategy from research, brand positioning and executing the strategy
- Demonstrable experience in designing and implementing successful Digital Marketing Campaigns and O2O programs
- Proven results in driving program to increase customer acquisition, retention and lifecycle
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Possess experience with SEO/SEM, Google Analytics, CRM software and loyalty program
- Familiarity with user experience, optimisation and Brand positioning
- High competence in analytical, project and stakeholder management
- Strong team management and communication (written and verbal) skills
- Proven ability to manage budgets

Are you game?



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