E-commerce and Go to Market Manager, Pacific

1 week ago

Singapore WHIRLPOOL SOUTHEAST ASIA PTE Full time

**Purpose**

**Responsibilities**:

- Responsible for commercial results and development plan of e-marketplaces and direct to consumer (D2C) channels for Singapore and all distributor markets in the Pacific cluster
- Provide guidance to the team to create our brand’s online identity, product contents and reviews, influencers’ collaboration, social media platforms engagement, sales conversion rate at cluster level
- Work closely with key stakeholders to understand different distributor markets environments and their development plans
- Set up digital marketing KPI / ROI for performance tracking and provide regular reports at cluster level
- Participate in rolling out website development project at cluster level
- Responsible for P&L and marketing budget, and provide business reviews to senior management
- Driving the sales performance of all the 3rd party ecommerce platforms market places
- Formulate go-to-market strategies and implement marketing plans to drive business and market share position and penetration
- Work closely with sales teams to create trade activation programs to maximize sales impact, and measure performance base on ROI
- Work closely with key stakeholders to prepare new product launch and execute go to market plans including price, distribution and promotions
- Provide insights to centralized category marketing team to create suitable products and to maximize our competitive advantage, and provide feedback on translating product features into consumer language
- Lead the e-marketplaces, website and D2C sales plan though associated marketing tools to improve awareness, product exposure, and customer engagement, in order to drive sales leads and conversions
- Measure and report performance of traditional and digital marketing campaigns against goals (ROI and KPIs)

**Mandatory Qualifications**
- Degree holder in Marketing or Business Management
- Minimum 7 years marketing experience, preferably in consumer appliances or retail industry
- Strong Project Management Skills
- Creative thinking with multi-tasking ability
- Strong Analytical Skills
- Ability to lead and take ownership of Marketing Initiatives
- Strong negotiation, people management and presentation skills in English
- Expertise in eCommerce platforms and digital marketing mechanisms (Google Analytics, SEO/SEM, Online shopping malls, social listening etc.)
- Creative, high flexibility and able to work under tight deadlines
- Experience with South East Asia Markets, setting up and managing marketplace, VTEX Platform, building and scaling in E-Commerce Websites

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